Leafleting | Letterbox marketing | advertise your business

Most businessess have understood the importance of local advertising, it is affordable, easy to control and quantify and brings results. Day after day we have clients that ask usa about different ways on how to advertise. Fastletterbox thinks that the best way is a combination of different methods, one being increased visibily on the google local, see this video for a more detailed explanation. Leafleting can be used by large companies and by small ones, old ones continue to do it regularly and new businesses realise its importance and flexibilty, in order to reach for more orders and exposure.

Fow a while some people did predict that with the internet, online ordering, email lists etc the humble flier will dissappear, facts show that leaflet distribution is on the increase and will continue to be used in the future in different ways. The challenge is to be precise, informative and inovative on the formulation and design to attract the attention of your persepective clients.

Local Advertising  does need to start in large numbers, the most important points being: make your presence felt, be informative and offer a good service/product.

Whether you are a new business or an established one you need to reach out to other businesses, this depending on the specifics of your service/product, at Fastletterbox leaflet distribution [see our website www.wheretoadvertise.co.uk ] this is one of the methods that we use, alongside with Handouts, Promotions or Door to Door Residential deliveries in London.

Fastletterbox did a business to business delivery for our clients at Red Bag Recycling covering some specific main roads around central London. They provide a full range of waste management services for a variety of businesses, highly specialised in collection of waste, recycling and disposal of different materials in an environmental friendly way. You can see them at www.redbagrecycling.com and also engage their services if you have anything to dispose. Their USP is at the fact that Redbagrecycling does collections 24 hours, at your convenience and at good prices, but not only, they have no minimum collection, no contracts, large discounts and either fixed monthly cost or pay as you go schemes.

At www.wheretoadvertise.co.uk we stress our green credential and always recommend to our Clients printers who use recycled materials, participate or donate to environmental causes [tree planting, using environmentally friendly ink and paper etc] as Fastletterbox wants to do its bit for the planet earth. That is why we recommend that you look up RedBagRecycling for all of your recycling needs. Fastletterbox sent a team doing deliveries to all the businesses in the market areas, high streets, secondary roads and anywhere in between that had shops or businesses operating in the vicinity.

    

B-2-B Deliveries are charged at higher prices than d-2-d [click here http://www.wheretoadvertise.co.uk/leafletdistributionprices.php ] as the nature of this kind of leaflet delivery is different from residential one. This kind of Leaflet Distribution is harder and more time consuming. Fastletterbox operatives have to stop to explain to some business owners what the flier is about and shops and businesses are in clusters making distances of delivery longer.

Fastletterbox completed the delivery in the best possible way and with the highest  penetration levels. Included are some photos of the team send to complete this particular kind of delivery. This time to keep the clients mind at ease we introduced a new technique as Proof of Delivery. They gave us a specific list of major roads, on all this roads before delivery our two operatives took pictures with the sign of street signs clearly displayed day after day, until the delivery was completed. Also you can see more pictures of our guys in here http://www.wheretoadvertise.co.uk and also in here at Freeindex.co.uk http://www.freeindex.co.uk/profile(fastletterbox-ltd)_147724.htm  around 20 pictures of our operatives engaged in different types of Leaflet Distribution in different areas of London.

Click on the pictures in this article as they are in the thumbnail format.

At Fastletterbox we have been listening to our clients needs and have decided to include another form of advertising: SEO [Search Engine Optimizing] in conjunction with leafleting, advice and recommendation on printing and design. Fastletterbox believes that a combination of different methods can improve the ways needed to reach your target audience. 

SEO is the process by which your website visibility gets improved and your ranking goes higher in search engines during the search. Lets take as an example Fastletterbox, our website www.wheretoadvertise.co.uk can be found if you type wheretoadvertise or local advertising, leafleting, leaflet distribution and so on. These are the key-words that anyone does a search for if they need leafleting. Is the same for any product or service.

At www.wheretoadvertise.co.uk we are enrolling a new SEO Service called Local Everywhere. You can be a builder, a solicitor, a dentist, a pizza shop or an estate agent, if anyone in your area looks for a particular service or product we can guarantee that you will be in 1-st page, top ranking from 1-5 on your particular zone. If I’m based on Maida Vale and need a company to Paint my house, I type in  Google: Painters in Maida Vale- Google Local will offer me companies that cover my area. If I’m in need of a dentist in Neasden and type dental services in Neasden, the same will happen.

As a business owner you need to take advantage of all the available tools, try our Local SEO for a reasonable price and inside 3-6 months you will reap the rewards, for more information at SEO from Fastletterbox please visit our site http://www.wheretoadvertise.co.uk/leafletandlocal.php and listen to the comprehensive SEO video to understand more how we can improve your visibility and bring you more clients.

Send an inquiry to Fastletterbox and we will reply very fast, after a thorough assessment we will inform you of the steps we need to take to improve your ranking for a very reasonable price, in order for you to have a permanent presence in Google Local.

Continuing with the theme of “rural deliveries” or better still in outer London we have to note that the work has different specifics, especially as we send out own  operatives in order to guarantee a better quality of work. Our client is a large dentist company with many branches and for whom in cooperation with the NHS we have repeatedly have helped to spread the message in the community about free dental care. Mostly in Croydon area and below. This time Roderick ltd, http://www.rodericksdental.co.uk/group/index.html asked us to cover Banstead – SM7 area for their Coulsdon dental practice.

Fasletterbox sent two of our most experienced operatives to do it gradually and cover it as area saturation. As we explain in www.wheretoadvertise.co.uk price depends in area density and there it can range from 60-80GBP per 000 fliers, whereas in inner London we only charge 40 GBP per 000 fliers. At Fastletterbox we insist that that all letterboxes are a target in order to maintain the highest level of area penetration, this in turn means that as many households as possible receive our client’s message.

Leafleting continues to be a very effective and affordable form of Advertising, in local and national level. In this case-study importance goes towards the Dental Health of the community and Free NHS Dental Care. Roderick ltd is our client from 3 years and we will return to do those areas again, as we just completed another delivery for them, two weeks back in Kensington area for their Dental Practice based inside Boots at Kensington High Street. IN our website www.wheretoadvertise.co.uk you have the contact form to contact us at anytime and we will reply very quickly to your requirements. Fastletterbox have very fast lead times and we deploy our operatives very fast in any point in London and beyond. Fastletterbox will make sure that your message can reach the community at large, for any numbers of fliers, magazines, newspapers, brochures, cards and benefit them in the best possible way. Offering a new product, in health care, building, solicitors, mechanics, restaurants, food products, retail, hospitality, arts, IT etc. we are out there doing what we do best, placing Your Message at every letterbox in our path!

However despite being highly specialised on distribution, as we note in our site www.wheretoadvertise.co.uk in the section Local Everywhere, click here http://www.wheretoadvertise.co.uk/leafletandlocal.php we are able to offer SEO services for you. For an affordable place and inside 3-6 month we can guarantee to place your business in top 3 in google Local. Also Fastletterbox can offer advice on design and recommend some good-affordable printers. Write to us with your requirements.

At FastLetterbox we handle different types of advertising. This time a previous client www.webershandwick.co.uk  wanted to consult with the Local community about the Local Tesco. Location was in Sopwell, near St Albans. As we explain in www.wheretoadvertise.co.uk our teams are organised and very thorough in all types of distribution. Fastletterbox operatives went there and covered all the areas as specified by the client.

Of course jobs out of London are more time consuming and harder to organise but we managed this successfully and our client was very happy.

At www.wheretoadvertise.co.uk we have a list of areas that we cover, if it viable for us and the client we can go out of London for distribution. We have covered areas in Essex, Kent, Hertfordshire and other counties. Fastletterbox operatives have experience in leaflet delivery in all London areas, but also in small towns and rural deliveries. Leaflet Distribution in lower density areas is more time consuming, takes longer to complete and the logistics are harder to put in place, FastLetterbox welcomes challenges and is always client focused with a view to spread the message to the public at large.

Our leaflet distribution teams at www.wheretoadvertise.co.uk have a sense of humour, at the monthly review one of our operatives shared this joke with all the guys at Fastletterbox and we thought is to good not to be included in our Blog at www.wheretoadvertise.co.uk Enjoy it:
You see a handsome guy at a party. You go up to him and say, “I’m fantastic”
- That’s Direct Marketing.

You’re at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, “She’s fantastic.”
- That’s Advertising.

You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, “Hi, I’m fantastic.”
- That’s Telemarketing.

You’re at a party and see a handsome guy. You get up and straighten your dress. You walk up to him and pour him a drink. You say, “May I,” and reach up to brush lightly against his arm, and then say, “By the way, I’m fantastic.”
- That’s Public Relations.

You’re at a party and see a handsome guy. He walks up to you and says, “I hear you’re fantastic.”
- That’s Brand Recognition.

You’re at a party and see a handsome guy. You talk him into going home with your friend.
- That’s a Sales Rep.

Your friend can’t satisfy him so he calls you.
- That’s Tech Support.

www.wheretoadvertise.co.uk is the official website of Fastletterbox, Leaflet Distribution

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There are different forms of Advertising, as we often write in our blog in www.wheretoadvertise.co.uk, such as TV ads, Newspapers, email, promotions etc, but the costs involved are very high. Leafleting is more cost effective and easier to organise.

At Fastletterbox, we organise leafleting distribution for different individuals and businesses, that find us either through our website www.wheretoadvertise.co.uk, recommendations or coming as regular clients. TV and Newspapers publish 00-000 of ads and the chance of your standing out or being used many times are slim, unless you are an already established company with a large advertising budget that can afford to invest on brand awareness at regular intervals.Radio is another medium to utilise, still one has to think of the costs involved and the message to be effective.

Fastletterbox advises its clients to go for the simplest form and the more direct one, Leaflet Printing and then to distribute the leaflets. The costs are relatively low, the response is almost immediate and it work in long term by repeated door drops. Our Fastletterbox operatives [for picture please visit www.wheretoadvertise.co.uk] can cover different areas, via postcode or are saturation as part of our Leaflet Distribution service.

Leaflet Distribution can also be combined with other forms of Local or National Advertising as a tool of support and reminder to the community about your product and service on offer. Fastletterbox thinks that Leaflet Distribution has these advantages: 

* Low costs 

* Easy to set up and organise 

* Direct targets 

* Fast response times

Visit our website www.wheretoadvertise.co.uk to see what service does Fastletterbox can offer to you, like : Leaflet Distribution, Magazine or Newspaper drops, door to door flier delivery, menus or brochures sent inside residential letterboxes in London and Essex, handouts or promotions through leaflets in high density areas.

Let Fastletterbox handle your Local Advertising Campaign in order to get good returns on your original investment.

Before we start to plan Leaflet distribution, the client usually has printed the fliers and is ready for his leaflets to be delivered. Those who ask in advance get advice from us at www.wheretoadvertise.co.uk  with regards to make their materials sharper and simpler. Leaflet distribution is the latest step in any local advertising campaign, in London or anywhere, before that the design has to be thought carefully. It is necessary to find a good designer, if you don’t have one we at www.wheretoadvertise.co.uk can recommend some good designers so your leaflet distribution is successful. One thing to bear in mind is that once the art-work has been completed you forward that to your printers and they can print right away, so everything has to be planned in advance.

Order quality paper, cover both sides of a leaflet, make your material stand out via vouchers, offers and quality service/product that the public would read, in order for leaflet distribution to bring results. Any leaflet distribution service is able to give you advice with regards to local advertising, don’t hesitate to contact well in advance to avoid pitfalls and make your Leaflet stand out and achieve best results. At Fast Letterbox we are only one call or email away [please use the quotation form] for any advice you may need. Fast Letterbox can bring years of experience not only in leaflet distribution but helping you to find the right printer, advice and recommendation for good and affordable Designers and as fliers as printer to deliver them with our in-house team at Fast Letterbox and drop them door to door and as our Handouts and Promotions Service.

High density areas are the best way to do the leaflet distribution with intent to reach as big an audience as possible. Leaflet distribution has its own complexity and that’s is where our experience and advice comes in. At Fast-letterbox with work with the clients in advance to target the general audience in high density areas, during leaflet distribution. Click at www.wheretoadvertise.co.uk for the way we work. Also at www.wheretoadvertise.co.uk we have our blog with detailed advice on leaflet distribution in London, Essex and other areas.  

Another method that has proved very effective in leaflet distribution is to target small crowds. A group of people waiting at the theatre, in front of a stadium, pubs, bars, in parks, students hanging around together can be approached and be the target group of leaflet distribution operatives from Fast-letterbox. Leaflet distribution combined with a polite approach and simple explanation is very effective in smaller groups. These groups are usually receptive to leaflet distribution by Fast-letterbox and one message can filter down to more than one person.

In same cases during leaflet distribution some people can be confrontational but  the distributor must remain calm, rational and continue their leaflet delivery work with people who are more receptive. At Fast-letterbox we use different leaflet distribution techniques in order for the newspapers, magazines, fliers, menus, brochures, cards and leaflets reach the people either trough door to door distribution, leaflet handouts, letterbox delivery or promotions as part of leaflet distribution. Visit www.wheretoadvertise.co.uk for any of your distribution needs or for more advise. Fill out the contact form by sending us the your leaflet distribution request and we will call you back inside 4 hours and explain what is needed in order for your leaflet distribution by Fast-letterbox to have great results

Generally fliers need to be handed out with an extended arm in a way that the targeted person should not have to move around you, blocking the path of people moving about is not considered a successful form or leafleting. The distributor should look people in the eye, smile and if someone refuses to take the material not to take this personally. Leaflet distribution, as explained in our website www.wheretoadvertise.co.uk is done by experienced professionals. Fast-letterbox prides itself in training and supervising all its leaflet distribution operatives.

Leaflet distribution is a fluent activity, is no use trying to stand in one place alone like a sentry. Our blog at wheretoadvertise.co.uk has more advice about the way we work. All Fast-letterbox operatives are aware of the requirement and what they need to do during leaflet distribution or handing out of fliers. Walking around with or opposite the crowd helps with the dynamics and the movement of the crowd, this a better way in leaflet distribution in London or anywhere, than a fixed-point leaflet distributor.

Many clients are glad to chose Fast-letterbox for precisely these reasons, us being able to adapt constantly during leaflet distribution. Having many people moving in one place can be good, but counter productive too, people walking at fast pace may not take the flier or drop it at the next bin, in this case the distributor is advised to move to a quieter place able to target people with more accuracy and increasing the chances of the material to be kept. You can find Fast-letterbox at www.wheretoadvertise.co.uk and read more about us and our leaflet distribution work.