Leafleting | Letterbox marketing | advertise your business

During cold months of winter, distribution doesn’t get any easy, still our teams are out there doing their job daily. Be it in high density areas or rural ones, despite the cold and harsh weather condition our teams carry on with their dedication and usual reliability that we provide.

If you want advice pre-campaign, for anything that concerns leaflet distribution in London and beyond, if you need design and printers recommendations, don’t hesitate to contact us, Fastleterbox is only here to help you. Our relations with our regular clients or new ones are always long term, your success is our success. Teams we send out there are fast, highly visible, working at set times and always supervised.

Leaflet delivery in London and anywhere; needs the right planning, logistical support and experience. Anytime we start a local advertising campaign, we cover all the bases and take care of any eventuality. You need help for your restaurant business, are a dentist or a solicitor, a plumber or an ice cream seller, we have the right package for any of you.

Call or write to us at anytime and see your returns increase. enquiries@wheretoadvertise.co.uk

 Merry Christmas and a Happy  New Year to all of our customers!

If you need any kind of Leaflet Distribution to be done before Christmas, contact us before 4PM on Wednesday 21 of December. For advice, help and quotes either by phone or email, you can reach as at anytime.

Use this time to think about the coming year. The economic situation will be demanding, so do not forget the advertising side of your business. To get people In, you have to Go Out and Find them. We are here to do this for you. Fliers, leaflets, catalogues, magazines, menus, brochures, anything you need to sent out, contact us and we will complete the best leaflet distribution in London.

Along with our clients we wish the best year to come for our regular guys that make us proud with their hard work and dedication at street level, working in any weather conditions and achieving highest penetration results. Hope the coming year will bring more work and prosperity to our clients.

Wishing a Fantastic Festive Season and a Great 2012 to all of you!

This starts with printing. Printing consumes a lot of energy, uses different chemicals and produces high levels of waste. Customers often want to know of the ways on how to reduce the negative impact on the environment by using the right choice/products themselves. If you ask, do the research or get the information from the specialists on the field, it is easy to Go Green and still not compromise on the quality.  At Fastletterbox we care about our Leaflet Distribution work and the Environment. Several issues are important in here:

·         Raising awareness

·         Research and improved knowledge about the impact we have in the environment.

·         How reduce waste

·         Control pollution and seek ways to change and control it

·         Find and use environmentally friendly materials and practices

·         Preserve energy and materials

Today there are many printers that are environmentally aware and use vegetable based inks, recycled paper and produce less waste that traditional techniques of the past. There is a wide range of recycled paper used for envelopes, leaflets, newspapers and magazines.

As a customer you can do your bit by Recycling fliers, leaflets, catalogues, newspapers and brochures than you buy or come free through your letterbox. Remember All Paper Is Recyclable, sometimes the additional processes may render it unusable but the main point is Paper can be recycled many, many times.

It is up to us all, the printer, the distributor and the client to chose the best way to make our materials, products and services in a way that serve us and the Environment.

The best idea always is to hire a professional to make an Ad, so your money can go a long way if you chose to do this. However there is no perfect ad and you need to cover all the point with research and preparation in order to convey the right message out there.

·         Explain your product and service. For what purpose/need, your client has to come to you.

·         Study your competitors. What are they offering, compare similarities and differences.

·         Clearly highlight your USP [unique selling point] to make it easier for clients to understand.

·         Establish Brand Awareness, however common or basic your service and product is.

·         Delivery of service and product needs to be explained in clearest possible way.

·         Describe all the benefits, usefulness and returns your customers will get.

Either alone or while explaining the above points to a professional advertiser, the above points have to come through in your Ad. It can be on newspapers, tv or radio or printed on a flier. Leaflets are ads and should be treated with the commitment any type of advertising deserves. Leaflet distribution in London or anywhere has the same aim as others forms of advertising. The choices to make often cover both ends of the spectrum and at times some fail to do this properly. You should keep your ad informative but concise, attractive but simple, explanatory although not patronising, comparative to your competitors but respectful, pointing our your excellence and quality yet remaining modest and so much more…

A single product or service will not testify who you are, however a part of you will come through it. Customer service, quality, speed, dedication and everything that can make a difference in the choice the client makes. An ad is not simply selling one thing, one product alone but is your “shout” to the world out there. As services multiply, as we look for easiest , fastest and more secure ways everyday to get a service at our own convenience, the competitions becomes fierce. However this will not stop a new restaurant from opening or 000 of others to attract new clients either through a niche or a dedicated and proven service that works.

It has been said that a good advertiser can sell “snow to the Eskimos” because he can compose a great ad, can be highly persuasive and know how to point others towards a deal that interest him. In fact this is a Myth. You can sell snow to the Eskimos or sand to Bedouins once, the 2-nd time they will realise there is no need for it. You help to create a demand but can’t force it artificially to the point of absurdity. You need to back up your claims with solid reputations so your clients come back again and again, a solid customer base is the key to a successful business, not one off deals.

The best Ads relay on Simplicity and honesty, claims that are supported by logistics and reliability of anything you have to offer. Focus on these points and never forget to ask for your clients feedback, because anything that needs to be changed or you may have missed, will be reflected on the feedback you get.

As explained in other articles by wheretoadvertise blog discussion and during feedback from our clients, our main concern is that advertising in local scale, represented via Leaflet Distribution as the most common and well known form, should be thought and done in advance and not as a last minute resort. If calls have dried totally, if clients won’t come the wake up call may be too late to save your business. If you are an estate agent that during good times has survived through high street presence and clients demand and you did only 5-10.000 fliers per month, now that savings have to be made do not think that by printing 40-or 50.000 fliers your luck would change right away. It would have been a better idea if you did 20.000 during the good times to make sure your name is out there, inside peoples letterboxes.

During the good times you need to make sure to offer what is needed with the minimum expense possible and at the right time. Is called The Law of the Minimum or Liebig’s Law, you can have the best resources available but not offering what the market wants, as a result you will fail.  This law says: Growth is not controlled by the amount of resources available but by the scarcest resource.

This was seen in agriculture for the 1-st time, where it was found that by increasing the amount of plentiful resources does not increase productivity, but only increasing the amount of the limiting nutrient the one that is least abundant in the soil becomes the most important one.

To illustrate how the plants growth is dependent of the nutrient that is in short supply, Liebig used the image of a barrel whose staves are of unequal length. The capacity of this barrel would be limited to the point of shortest stave. This example can give you some good ideas on how to explore and what to offer your clients without the need to break the budget or go on spending sprees.

Liebig’s Law teaches us to be observant and how to find out what is needed. Is as simple as this, try to find the “limiting nutrient” in your services and with some adjustments and adaptations you will know how to help the plant grow. Beside the metaphor the point is simple, sometimes you do not need to break your budget to offer your clients exactly what they need and to increase your profile.

Let Wheretoadvertise.co.uk handle your leaflet distribution campaign, being highly skilled and with experience in door drops, business to business delivery, handouts in trains stations and promotions we can certainly help you to get more clients. Leaflet delivery in London and inside M25 is our speciality, our leaflet distributors can deliver through London Letterboxes in the best possible way. Send us an inquiry and we will take care that your newspapers, brochures, magazines, cards, menus, catalogues, leaflets or fliers will go door to door in your chosen London postcode.

Most businessess have understood the importance of local advertising, it is affordable, easy to control and quantify and brings results. Day after day we have clients that ask usa about different ways on how to advertise. Fastletterbox thinks that the best way is a combination of different methods, one being increased visibily on the google local, see this video for a more detailed explanation. Leafleting can be used by large companies and by small ones, old ones continue to do it regularly and new businesses realise its importance and flexibilty, in order to reach for more orders and exposure.

Fow a while some people did predict that with the internet, online ordering, email lists etc the humble flier will dissappear, facts show that leaflet distribution is on the increase and will continue to be used in the future in different ways. The challenge is to be precise, informative and inovative on the formulation and design to attract the attention of your persepective clients.

Local Advertising  does need to start in large numbers, the most important points being: make your presence felt, be informative and offer a good service/product.

Whether you are a new business or an established one you need to reach out to other businesses, this depending on the specifics of your service/product, at Fastletterbox leaflet distribution [see our website www.wheretoadvertise.co.uk ] this is one of the methods that we use, alongside with Handouts, Promotions or Door to Door Residential deliveries in London.

Fastletterbox did a business to business delivery for our clients at Red Bag Recycling covering some specific main roads around central London. They provide a full range of waste management services for a variety of businesses, highly specialised in collection of waste, recycling and disposal of different materials in an environmental friendly way. You can see them at www.redbagrecycling.com and also engage their services if you have anything to dispose. Their USP is at the fact that Redbagrecycling does collections 24 hours, at your convenience and at good prices, but not only, they have no minimum collection, no contracts, large discounts and either fixed monthly cost or pay as you go schemes.

At www.wheretoadvertise.co.uk we stress our green credential and always recommend to our Clients printers who use recycled materials, participate or donate to environmental causes [tree planting, using environmentally friendly ink and paper etc] as Fastletterbox wants to do its bit for the planet earth. That is why we recommend that you look up RedBagRecycling for all of your recycling needs. Fastletterbox sent a team doing deliveries to all the businesses in the market areas, high streets, secondary roads and anywhere in between that had shops or businesses operating in the vicinity.

B-2-B Deliveries are charged at higher prices than d-2-d [click here http://www.wheretoadvertise.co.uk/leafletdistributionprices.php ] as the nature of this kind of leaflet delivery is different from residential one. This kind of Leaflet Distribution is harder and more time consuming. Fastletterbox operatives have to stop to explain to some business owners what the flier is about and shops and businesses are in clusters making distances of delivery longer.

Fastletterbox completed the delivery in the best possible way and with the highest  penetration levels. Included are some photos of the team send to complete this particular kind of delivery. This time to keep the clients mind at ease we introduced a new technique as Proof of Delivery. They gave us a specific list of major roads, on all this roads before delivery our two operatives took pictures with the sign of street signs clearly displayed day after day, until the delivery was completed. Also you can see more pictures of our guys in here http://www.wheretoadvertise.co.uk and also in here at Freeindex.co.uk http://www.freeindex.co.uk/profile(fastletterbox-ltd)_147724.htm  around 20 pictures of our operatives engaged in different types of Leaflet Distribution in different areas of London.

Click on the pictures in this article as they are in the thumbnail format.

At Fastletterbox we have been listening to our clients needs and have decided to include another form of advertising: SEO [Search Engine Optimizing] in conjunction with leafleting, advice and recommendation on printing and design. Fastletterbox believes that a combination of different methods can improve the ways needed to reach your target audience. 

SEO is the process by which your website visibility gets improved and your ranking goes higher in search engines during the search. Lets take as an example Fastletterbox, our website www.wheretoadvertise.co.uk can be found if you type wheretoadvertise or local advertising, leafleting, leaflet distribution and so on. These are the key-words that anyone does a search for if they need leafleting. Is the same for any product or service.

At www.wheretoadvertise.co.uk we are enrolling a new SEO Service called Local Everywhere. You can be a builder, a solicitor, a dentist, a pizza shop or an estate agent, if anyone in your area looks for a particular service or product we can guarantee that you will be in 1-st page, top ranking from 1-5 on your particular zone. If I’m based on Maida Vale and need a company to Paint my house, I type in  Google: Painters in Maida Vale- Google Local will offer me companies that cover my area. If I’m in need of a dentist in Neasden and type dental services in Neasden, the same will happen.

As a business owner you need to take advantage of all the available tools, try our Local SEO for a reasonable price and inside 3-6 months you will reap the rewards, for more information at SEO from Fastletterbox please visit our site http://www.wheretoadvertise.co.uk/leafletandlocal.php and listen to the comprehensive SEO video to understand more how we can improve your visibility and bring you more clients.

Send an inquiry to Fastletterbox and we will reply very fast, after a thorough assessment we will inform you of the steps we need to take to improve your ranking for a very reasonable price, in order for you to have a permanent presence in Google Local.

Continuing with the theme of “rural deliveries” or better still in outer London we have to note that the work has different specifics, especially as we send out own  operatives in order to guarantee a better quality of work. Our client is a large dentist company with many branches and for whom in cooperation with the NHS we have repeatedly have helped to spread the message in the community about free dental care. Mostly in Croydon area and below. This time Roderick ltd, http://www.rodericksdental.co.uk/group/index.html asked us to cover Banstead – SM7 area for their Coulsdon dental practice.

Fasletterbox sent two of our most experienced operatives to do it gradually and cover it as area saturation. As we explain in www.wheretoadvertise.co.uk price depends in area density and there it can range from 60-80GBP per 000 fliers, whereas in inner London we only charge 40 GBP per 000 fliers. At Fastletterbox we insist that that all letterboxes are a target in order to maintain the highest level of area penetration, this in turn means that as many households as possible receive our client’s message.

Leafleting continues to be a very effective and affordable form of Advertising, in local and national level. In this case-study importance goes towards the Dental Health of the community and Free NHS Dental Care. Roderick ltd is our client from 3 years and we will return to do those areas again, as we just completed another delivery for them, two weeks back in Kensington area for their Dental Practice based inside Boots at Kensington High Street. IN our website www.wheretoadvertise.co.uk you have the contact form to contact us at anytime and we will reply very quickly to your requirements. Fastletterbox have very fast lead times and we deploy our operatives very fast in any point in London and beyond. Fastletterbox will make sure that your message can reach the community at large, for any numbers of fliers, magazines, newspapers, brochures, cards and benefit them in the best possible way. Offering a new product, in health care, building, solicitors, mechanics, restaurants, food products, retail, hospitality, arts, IT etc. we are out there doing what we do best, placing Your Message at every letterbox in our path!

However despite being highly specialised on distribution, as we note in our site www.wheretoadvertise.co.uk in the section Local Everywhere, click here http://www.wheretoadvertise.co.uk/leafletandlocal.php we are able to offer SEO services for you. For an affordable place and inside 3-6 month we can guarantee to place your business in top 3 in google Local. Also Fastletterbox can offer advice on design and recommend some good-affordable printers. Write to us with your requirements.

At FastLetterbox we handle different types of advertising. This time a previous client www.webershandwick.co.uk  wanted to consult with the Local community about the Local Tesco. Location was in Sopwell, near St Albans. As we explain in www.wheretoadvertise.co.uk our teams are organised and very thorough in all types of distribution. Fastletterbox operatives went there and covered all the areas as specified by the client.

Of course jobs out of London are more time consuming and harder to organise but we managed this successfully and our client was very happy.

At www.wheretoadvertise.co.uk we have a list of areas that we cover, if it viable for us and the client we can go out of London for distribution. We have covered areas in Essex, Kent, Hertfordshire and other counties. Fastletterbox operatives have experience in leaflet delivery in all London areas, but also in small towns and rural deliveries. Leaflet Distribution in lower density areas is more time consuming, takes longer to complete and the logistics are harder to put in place, FastLetterbox welcomes challenges and is always client focused with a view to spread the message to the public at large.