Leafleting | Letterbox marketing | advertise your business

Some of our clients prefer Handouts rather than door to door for several reasons:

• handouts allow you to target the campaign more efficiently
• a certain group can be targeted with accuracy
• useful feedback given to advertisers by the public
• our operatives can engage with the members of the public
• the response rate, sometimes, is better than d-2-d.

Handouts will bring success if the leaflet is cleverly designed to attract the client’s interest, if some special offers are included and adding a voucher or a discount for your perspective clients.

An attractive Promotional Material combined with benefits and discounts for your client, has more chance to catch the attention of anyone reading your fliers.

Usually handouts are carried out in high density areas like shopping centers, tube stations, stadiums, etc. but also in supermarkets, main roads, busy junctions-traffic lights etc.

Whatever your needs maybe, with any idea you want to discuss, write to us with your plans and at LADS-3D we will make sure prepare a course of action tailor made for your business alone and how to get the best from your Local Advertising Campaign.

At LADS-3D we leave a busy year behind, so many things to remember and talk about. Different situations, new clients, old ones we have become friends and many, many stories. We’d like to remember our team members, their hard work, charities we support [all charities we deliver for get a 10% discount] and of course the main point has to be this Season of Festivities and Good Will.  To all of you a very Merry Christmas and a Happy New Year. From all the team at LADS-3D

 The question we get most asked by many customers is:

 What is the best leaflet format?

It depends on the business you run. If you want your leaflet to be like a letter (an estate agent) then it could be A4, if you want to include some information but to keep it short, with some prices, directions and offers then A5 is the answer. For a shorter message, to use your flyer as a token, voucher or as a ticket, then A6 fits the brief.

As you are aware A4 is the standard printing paper, fold that in half you have A5, if A5 is folded in half again then we have the A6 –postcard size [ A6 is ¼ of the standard A4] Typically, a leaflet will be produced in these different sizes, A4, A5 or A6.

A4 - 210mm x 297mm. A4 size is best used for large amounts of information. The larger size of the A4 format makes it possible for double sided leaflets to be folded to produce multipage leaflets such as 4 page A5 leaflets, 6 page DL leaflets etc.

A5 -148mm x 210mm. A5 has room for a good amount of information and may be better suited to applications where size is a consideration such as mail shots or door-to-door leaflet drops. A5 leaflets can be printed on both sides.

A5 leaflet as delivered by LADS-3D for www.capitalhomesestates.co.uk 

Visit CapitalHomes, Estate agents operating in London. A reputable player in the UK Real Estate Industry, with emphasis on the Greater London area.

A6  -105mm x 148mm. small amounts of information, used as handouts to promote specific businesses or events in a more general way. A6 on some considerable gsm ( 300 + ) are easy to deliver, to keep and pass on that other formats.

Eurocenters A6 flier an International English School, as delivered by LADS 3D. Visit Eurocentres web-page, one of leading colleges in UK with 30 centers and students worldwide. Personal & business tuition & courses, Eurocenter gives Cambridge accredited degress and certificates, English language preparations up to academic level. They are regular clients of ours www.eurocentres.com/en

We distribute them in 4 busy centres as Handouts in Victoria tube st. South Kensington, Knightsbridge and Sloane Square. Distribution door to door the were separated in two parts, Chelsea, Fulham, Victoria, Belgravia, Batersea and Clapham, also in Greenwich, Blackheath and Beckenham.

DL or 1/3rd A4 DL or 1/3rd 99mm x 210mm. This popular size is often referred to as a DL leaflet, (the term is from the envelope size of it). DL leaflets offers economy and an effective size, they can be double or single side.

It is up to you to chose if you want your Leaflets Printed on 1 side or both.
Single Side Single sided leaflets are a good option if on a budget and where the info has to be kept at a minimum, like street handouts, letterbox deliveries, promotions of particular events.Double Side If the amount of info is considerable and you want to go for a creative design then double sided leaflets are the one to consider and compose properly, then to find a good printer.

Folding - Using Imagination  Why don’t you make your investment and money go further, with some creative thinking anyone can fold large format leaflets to create multi-page ones. That will tell your clients that you are a serious business, creative and intelligent. Also it will give you the chance to divide your leaflet in chapters, subheadings and so on. Something that if done on a brochure, almanac, etc will cost considerably more. Imaginative ways to save money and add Pages & Content.

*A4 folded in half = 4 page A5 leaflet. Fold A4 twice vertically, it will produce a 6 page DL one (1/3 of A4). A mini brochure for the fraction of the cost.

While someone might suggest that leafleting, technically, is similar to cold calling, I will argue that it is not.With a leaflet you are in control, what to say ( include) and leave the other one to make up his mind, in his own time whether they want your services/ products or not.·         Cold calling is aggressive, interrupts your day and mostly proves to be counter-productive. For more info on cold-calling, read this Freer e-book Frank J. Rumbauskas,http://www.nevercoldcall.com/ColdCalling.pdf

1. Cold calling destroys your status as a business equal.2. Nobody likes having their day interrupted by a sales pitch no matter how good or well delivered it is.3. It is invasive and disruptive4. People do not like to be sold to5. It’s limited to the number of people you can reach through only one or two mediums6. It is a whole lot easier in the information age to find buyers rather than sell to people7. The conversion and drop out rate for cold call generated appointments is several times higher than getting buyers to come to you8. You can sell without cold calling and cut out 90% of the time you would spend in situations that will not buy.9. Spending time in situations that will not buy is the number one reason sales people and new businesses fail10. I could easily go on.Buying and self marketing.It’s a difficult one to understand at first, but essentially “buying”, as Frank suggests, is the act of willingly purchasing something that someone needs – whereas “selling” is attempting to convince someone to purchase something whether they need it or not.Self marketing, as Frank discusses, is about leverage and about scaled down, low-cost, marketing efforts to help promote and market you and your business. These include:• Use flyers and use a flyer distribution company to make it automatic• Use email instead of phone, and use auto-responders to make responses automatic. Use video email to get a better response.• Use direct mail, and sales letters to a prospecting list then follow up via telephone or email.• Build a website or a blog and keep it up to date and make it easy to understand your products, services, benefits and contact you.• Use a free newsletter and send prospects free, valuable information.• Become an authorized expert by writing articles and posting them on your blog, sending them into a newspaper/magazine.• Write your own PR pieces, or hire a PR consultant and put them on a retainer.• Conduct your own seminars, and make them free. If you’re seen as an authorized expert you could charge for the exclusive content.• Employing trust-based selling to become truly consultative and not another sales rep.• Networking. Join business networking clubs, forums, etc and get yourself seen.• Follow up and make your appointments• Make your sales• Keep your customers/clients happy.Leafleting if done properly, in a clever, peaceful and reliable way, is cheaper, brings more results and leaves people that “breathing space” that they need to think-and-take-a-decision in their own time; something that not every marketer or salesperson understands clearly.Leafleting or cold calling? You decide.·         Now the costs.*If you engage a call calling team, the costs are considerably more than calling on a leaflet delivery team.* delivering 10.000 leaflets takes 2-3 days, making 10.000 phone calls can take weeks/ months.* to produce a leaflet costs 2-3 pence, to deliver it around 4-5, a phone call costs more than 6-7 pence and in most cases considerably more for mobiles.* once the clients puts the phone down on you, he will forget you, even if s/he needs your products, but a leaflet/ flyer will be there on his table as a reminder.Reasons are plenty, its you that decides what to do and what method to employ, we suggest Leaflet Distribution anytime over cold calling; not as its our bread & butter, but because one of main reason many new businesses fail is persistent cold calling and bad sales techniques.Go for Leaflet Distribution.

By Fast Letterbox part of  LADS-3D Ltd. Masters of Local Advertising075 300 577 53 - www.leafletdistribution-lads-3d.co.uk

Lately the demand for these methods is on the increase as many businesses are seeing returns from them. It is a simple fact, that to reach out to customers one must get as close as possible to the public at large and that is where handouts and promotions came in.

LADS-3D engages often in different types of distribution, according to client’s specific requests, such as in shopping centers, major tube and train stations and at large gatherings of people like theatres, cinemas, stadiums, shopping centers etc.  We distribute for a wide range of businesses, from the creative individual working from home up to large organizations like NHS. All our clients have one aim to reach the members of public at large As a rule, handouts are more expensive and take more time to plan and organize, but they have several advantages over door-to-door advertising: ·        Leaflets are handed out directly to the people.·      Distributors can engage with the public feedback exchanged both ways.·      To spread a message very fast [alongside with billboards, text messaging, radio, morning papers, handout-fliers are amongst the fastest to spread the word]·       Used near the place of promotion [bar, club, restaurant, supermarket, shopping centre] they can contain discount tokens or vouchers and exchanged right away.·      Are more concentrated and can target more people at any given time.·      Accuracy, with handouts it is easier to target urban professionals from 25-40 y/o, young families or OAP.·        Door to door, is more time consuming, physical and harder to organize and control.·        The penetration level or attracting the attention of the customer, isn’t easy to achieve.·        Door to door distribution has to compete with other promotional materials coming through the letterbox.·        Door to door leaflets as a rule have a higher degree of wastage. Unlived properties, ones that are being renovated, families in holidays or places where the distributor is unable to deliver-for different reasons.·        Door to door distribution attempts for area saturation and as such is indiscriminate, so it may be hard for an International College of English to target young people from 18-24 y/o by using such a method.  Handouts are often used in stadiums, tube stations and shopping centers; businesses can use them for a restaurant opening, a premiere, shows, musicals, theaters or simply to spread a message that will benefit their sales, increase exposure and achieve brand recognition at a particular place. Numbers must be taken into consideration. Leafleting as the simplest form of advertising is a numbers game, the higher the numbers the bigger the chance to get you better known in the community. Handouts require careful planning and serious organization.  The Handout Operatives need to be well trained, supported and supervised. By the nature of delivery, people carrying handouts must be well spoken with a high degree of understanding and spoken English, they have to be confident and presentable. Once the printing work has finished and you are ready, get in touch with your Distributor and communicate clearly your aims:·        demographic groups you need to target.·        places where handouts should take place.·        time frames [do you need the morning commuters or people at own leisure]  As per any kind of leafleting in general, Promotions & Handouts are no exception; they work in the long term in order to bring gradual and steady returns. 

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