Leafleting | Letterbox marketing | advertise your business

Catalogue distribution is the same as any material that can fit through a letterbox, but it needs more hard work and preparation.

The client wanted a combination of handouts with d-2-d, in the same areas. Both methods can have advantages and disadvantages. By combining both methods, we were making sure to saturate the areas and also target the high traffic generated in front of the tube stations.  That way people living in the area, also those coming- going into it [for different reasons: work, shopping, visiting etc] would have the chance to get the Promotional material.

This particular catalogues was 76 pages, 220/250 gsm showcasing natural remedies for www.baldwins.co.uk, a highly specialised and traditional health store, one of leading herbalists in London, established in 1844.

By printing a catalogue one can present to the community almost everything in offer. Including all services, discounts, pictures, contacts and suggestions for good deals. It is a big undertaking in design and printing cost, from the moment of the conceptual idea. A distributor has to respect this by taking into consideration the hard work and expense that goes into it; making 100% sure that the final aspect of Catalogue Delivery goes smoothly and reaches its intended audience.

To deliver the catalogues the organiser has to plan the logistic in a different way, by leaving more time for shifts, checks and logistics. It will be slower than a leaflet as our operatives will be pulling the delivery trolley and more careful in the letterboxso the catalogue goes inside the letter box undamaged. The supervisor in his supply car must meet and support them constantly.

Leaflets come in boxes, catalogues in pallets. In space, weight, time they will cost and consume more.  The rewards they can bring can be more considerable compared to fliers. We do not recommend that anyone must go to print a catalogue, only highlighting the strength that can ad in Local and National Advertising terms for an already established medium sized business,  big companies or shops. Even a small one may chose to represent themselves in a catalogue format  with the type of page , content and cost that their budget can support. Despite the size, services and products a catalogue clearly states: I’m here with a serious offer and wide range or choices for you.

At the end of the day this is all we want, Quality Service and Choice.

With best wishes to our clients and good luck to all

for the coming new year.

Merry Christmas and a very Happy New Year!

While someone might suggest that leafleting, technically, is similar to cold calling, I will argue that it is not. With a leaflet you are in control, what to say (include) and leave the other one to make up his mind, in his own time whether they want your services/ products or not. Cold calling is aggressive, interrupts your day and mostly proves to be counter-productive. For more info on cold-calling, read this Freer e-book Frank J. Rumbauskas, NevercoldCall.

1. Cold calling destroys your status as a business equal.

2. Nobody likes having their day interrupted by a sales pitch no matter how good or well delivered it is.

3. It is invasive and disruptive

4. People do not like to be sold to

5. It’s limited to the number of people you can reach through only one or two mediums

6. It is a whole lot easier in the information age to find buyers rather than sell to people

7. The conversion and drop out rate for cold call generated appointments is several times higher than getting buyers to come to you

8. You can sell without cold calling and cut out 90% of the time you would spend in situations that will not buy.

9. Spending time in situations that will not buy is the number one reason sales people and new businesses fail

10. I could easily go on.

Buying and self marketing. It’s a difficult one to understand at first, but essentially “buying”, as Frank suggests, is the act of willingly purchasing something that someone needs – whereas “selling” is attempting to convince someone to purchase something whether they need it or not.

Self marketing, as Frank discusses, is about leverage and about scaled down, low-cost, marketing efforts to help promote and market you and your business. These include:

• Use flyers and use a flyer distribution company to make it automatic

• Use email instead of phone, and use auto-responders to make responses automatic. Use video email to get a better response.

• Use direct mail, and sales letters to a prospecting list then follow up via telephone or email.

• Build a website or a blog and keep it up to date and make it easy to understand your products, services, benefits and contact you.

• Use a free newsletter and send prospects free, valuable information.

• Become an authorized expert by writing articles and posting them on your blog, sending them into a newspaper/magazine.

• Write your own PR pieces, or hire a PR consultant and put them on a retainer.

• Conduct your own seminars, and make them free. If you’re seen as an authorized expert you could charge for the exclusive content.

• Employing trust-based selling to become truly consultative and not another sales rep.

• Networking. Join business networking clubs, forums, etc and get yourself seen.

• Follow up and make your appointments• Make your sales

• Keep your customers/clients happy.

 Leafleting if done properly, in a clever, peaceful and reliable way, is cheaper, brings more results and leaves people that “breathing space” that they need to think-and-take-a-decision in their own time; something that not every marketer or salesperson understands clearly. Leafleting or cold calling? You decide.

Now the costs.

*If you engage a call calling team, the costs are considerably more than calling on a leaflet delivery team.

* delivering 10.000 leaflets takes 2-3 days, making 10.000 phone calls can take weeks/ months.

* to produce a leaflet costs 2-3 pence, to deliver it around 4-5, a phone call costs more than 6-7 pence and in most cases considerably more for mobiles.

* once the clients puts the phone down on you, he will forget you, even if s/he needs your products, but a leaflet/ flyer will be there on his table as a reminder.

 Reasons are plenty, its you that decides what to do and what method to employ, we suggest Leaflet Distribution anytime over cold calling; not as its our bread & butter, but because one of main reason many new businesses fail is persistent cold calling and bad sales techniques. Go for Leaflet Distribution. By Fast Letterbox Masters of Local Advertising

I have not posted for a while, as I’ve been on vacation as I needed to get away. I’m aslo setting up a profile about my leaflet distribution services here.

Digg this! Come on micosoft you need to get your act together.