Getting to the top brass or the decision maker of a company can be a headache. Especially when the gatekeepers are not letting you through.
Trying the get the head of sales, or head of marketing is quite a task as they are never at their desk. When they are, hearing a cold call from […]
Being an online and offline marketer there are certain parallels that work online and well as offline.
For example, the most important part of a link bait would be the headline or the hook.
Use a good headline or eye candy to draw readers or your marketing materials. I’m not going to bore you with how […]
For years I always had a vision of my ad being across the platform at Victoria Station, Bank, or Kings Cross underground. In my vision hundreds of people would just stare at my advertising, mesmerized by the elegance of the artwork. They would then make a mental note of the website, or even better yet […]
January 13, 2008 