Using methods that are tried and tested is one of the best way to quickly achieve your desired outcome. Relating this to business, follows the same concept as the ‘why re-invent the wheel’ saying. Sometimes instead of brain storming a new idea, it is much easier to find out what works, and do it better. […]
As a consultant for people who are considering their own small company, I have, of course, many things to share with people. Customers come to me with many questions about the process of starting a business and about the details of what to focus on above all else. Once we have talked through the logistics […]
lealfets are sort of open letter or postcard which can be delivered people, either by hand, by mail, insert in local newspapers for distribution on the left at local shops, restaurants, cafes, libraries .. . In all places where it will stand out.
Brochure and leaflets gives you the opportunity to do draw attention to your […]
Doing a letterbox marketing campaign while not rocket science, you need to pay attention to various factors that may affect your results. One of the key thing one must not over look is how much demographics affects the outcome. It is important to plan your campaign and target the right area before doing any massive […]
Geting you voice heard above the noise can be a headache at times when everyone is shouting. Sometimes less is more and if you say less and do more you can be rewarded more than the ‘yellers’. As a business letting your work do the talking is sometimes the most effective way to […]
Leaflet distribution can be an effective marketing tool, and many who use them can tell you. It is so effective that it can be used as part of a marketing mix or on its own. If you are doing it on its own remember that two things make a good campaign. Because its a numbers […]
Mistake #1: Assuming that leaflet distribution Marketing Results are Vague and unpredictable.
Here are the Facts: All marketing done correctly will provide consistent, predictable results. As a guideline, the national average for direct mail marketing is 0.5% to 1.0%, meaning that if you send out 1,000 letters, postcards, or flyers then you should have between 5 […]
It is important to subscribe to Google news alert. Use it to keep abreast with news in your industry as it breaks. If you are an expert in your field get intouch with the papers and offer you twist or expert advice on the story
I was reading another post on direct mail and getting them opened and I came across another rather intersting post.
Use Unusual colours
1. Unusual colours Keep your mailing envelopes the same size and weight, just change the colour from white to something different or more daring.
Odd Sizes Work
2. Odd size or shape Send your message in […]
Getting to the top brass or the decision maker of a company can be a headache. Especially when the gatekeepers are not letting you through.
Trying the get the head of sales, or head of marketing is quite a task as they are never at their desk. When they are, hearing a cold call from […]
July 21, 2008 