Leafleting | Letterbox marketing | advertise your business

Whether you are a new business or an established one you need to reach out to other businesses, this depending on the specifics of your service/product, at Fastletterbox leaflet distribution [see our website www.wheretoadvertise.co.uk ] this is one of the methods that we use, alongside with Handouts, Promotions or Door to Door Residential deliveries in London.

Fastletterbox did a business to business delivery for our clients at Red Bag Recycling covering some specific main roads around central London. They provide a full range of waste management services for a variety of businesses, highly specialised in collection of waste, recycling and disposal of different materials in an environmental friendly way. You can see them at www.redbagrecycling.com and also engage their services if you have anything to dispose. Their USP is at the fact that Redbagrecycling does collections 24 hours, at your convenience and at good prices, but not only, they have no minimum collection, no contracts, large discounts and either fixed monthly cost or pay as you go schemes.

At www.wheretoadvertise.co.uk we stress our green credential and always recommend to our Clients printers who use recycled materials, participate or donate to environmental causes [tree planting, using environmentally friendly ink and paper etc] as Fastletterbox wants to do its bit for the planet earth. That is why we recommend that you look up RedBagRecycling for all of your recycling needs. Fastletterbox sent a team doing deliveries to all the businesses in the market areas, high streets, secondary roads and anywhere in between that had shops or businesses operating in the vicinity.

B-2-B Deliveries are charged at higher prices than d-2-d [click here http://www.wheretoadvertise.co.uk/leafletdistributionprices.php ] as the nature of this kind of leaflet delivery is different from residential one. This kind of Leaflet Distribution is harder and more time consuming. Fastletterbox operatives have to stop to explain to some business owners what the flier is about and shops and businesses are in clusters making distances of delivery longer.

Fastletterbox completed the delivery in the best possible way and with the highest  penetration levels. Included are some photos of the team send to complete this particular kind of delivery. This time to keep the clients mind at ease we introduced a new technique as Proof of Delivery. They gave us a specific list of major roads, on all this roads before delivery our two operatives took pictures with the sign of street signs clearly displayed day after day, until the delivery was completed. Also you can see more pictures of our guys in here http://www.wheretoadvertise.co.uk and also in here at Freeindex.co.uk http://www.freeindex.co.uk/profile(fastletterbox-ltd)_147724.htm  around 20 pictures of our operatives engaged in different types of Leaflet Distribution in different areas of London.

Click on the pictures in this article as they are in the thumbnail format.

Continuing with the theme of “rural deliveries” or better still in outer London we have to note that the work has different specifics, especially as we send out own  operatives in order to guarantee a better quality of work. Our client is a large dentist company with many branches and for whom in cooperation with the NHS we have repeatedly have helped to spread the message in the community about free dental care. Mostly in Croydon area and below. This time Roderick ltd, http://www.rodericksdental.co.uk/group/index.html asked us to cover Banstead – SM7 area for their Coulsdon dental practice.

Fasletterbox sent two of our most experienced operatives to do it gradually and cover it as area saturation. As we explain in www.wheretoadvertise.co.uk price depends in area density and there it can range from 60-80GBP per 000 fliers, whereas in inner London we only charge 40 GBP per 000 fliers. At Fastletterbox we insist that that all letterboxes are a target in order to maintain the highest level of area penetration, this in turn means that as many households as possible receive our client’s message.

Leafleting continues to be a very effective and affordable form of Advertising, in local and national level. In this case-study importance goes towards the Dental Health of the community and Free NHS Dental Care. Roderick ltd is our client from 3 years and we will return to do those areas again, as we just completed another delivery for them, two weeks back in Kensington area for their Dental Practice based inside Boots at Kensington High Street. IN our website www.wheretoadvertise.co.uk you have the contact form to contact us at anytime and we will reply very quickly to your requirements. Fastletterbox have very fast lead times and we deploy our operatives very fast in any point in London and beyond. Fastletterbox will make sure that your message can reach the community at large, for any numbers of fliers, magazines, newspapers, brochures, cards and benefit them in the best possible way. Offering a new product, in health care, building, solicitors, mechanics, restaurants, food products, retail, hospitality, arts, IT etc. we are out there doing what we do best, placing Your Message at every letterbox in our path!

However despite being highly specialised on distribution, as we note in our site www.wheretoadvertise.co.uk in the section Local Everywhere, click here http://www.wheretoadvertise.co.uk/leafletandlocal.php we are able to offer SEO services for you. For an affordable place and inside 3-6 month we can guarantee to place your business in top 3 in google Local. Also Fastletterbox can offer advice on design and recommend some good-affordable printers. Write to us with your requirements.

At FastLetterbox we handle different types of advertising. This time a previous client www.webershandwick.co.uk  wanted to consult with the Local community about the Local Tesco. Location was in Sopwell, near St Albans. As we explain in www.wheretoadvertise.co.uk our teams are organised and very thorough in all types of distribution. Fastletterbox operatives went there and covered all the areas as specified by the client.

Of course jobs out of London are more time consuming and harder to organise but we managed this successfully and our client was very happy.

At www.wheretoadvertise.co.uk we have a list of areas that we cover, if it viable for us and the client we can go out of London for distribution. We have covered areas in Essex, Kent, Hertfordshire and other counties. Fastletterbox operatives have experience in leaflet delivery in all London areas, but also in small towns and rural deliveries. Leaflet Distribution in lower density areas is more time consuming, takes longer to complete and the logistics are harder to put in place, FastLetterbox welcomes challenges and is always client focused with a view to spread the message to the public at large.

There are different forms of Advertising, as we often write in our blog in www.wheretoadvertise.co.uk, such as TV ads, Newspapers, email, promotions etc, but the costs involved are very high. Leafleting is more cost effective and easier to organise.

At Fastletterbox, we organise leafleting distribution for different individuals and businesses, that find us either through our website www.wheretoadvertise.co.uk, recommendations or coming as regular clients. TV and Newspapers publish 00-000 of ads and the chance of your standing out or being used many times are slim, unless you are an already established company with a large advertising budget that can afford to invest on brand awareness at regular intervals.Radio is another medium to utilise, still one has to think of the costs involved and the message to be effective.

Fastletterbox advises its clients to go for the simplest form and the more direct one, Leaflet Printing and then to distribute the leaflets. The costs are relatively low, the response is almost immediate and it work in long term by repeated door drops. Our Fastletterbox operatives [for picture please visit www.wheretoadvertise.co.uk] can cover different areas, via postcode or are saturation as part of our Leaflet Distribution service.

Leaflet Distribution can also be combined with other forms of Local or National Advertising as a tool of support and reminder to the community about your product and service on offer. Fastletterbox thinks that Leaflet Distribution has these advantages: 

* Low costs 

* Easy to set up and organise 

* Direct targets 

* Fast response times

Visit our website www.wheretoadvertise.co.uk to see what service does Fastletterbox can offer to you, like : Leaflet Distribution, Magazine or Newspaper drops, door to door flier delivery, menus or brochures sent inside residential letterboxes in London and Essex, handouts or promotions through leaflets in high density areas.

Let Fastletterbox handle your Local Advertising Campaign in order to get good returns on your original investment.

High density areas are the best way to do the leaflet distribution with intent to reach as big an audience as possible. Leaflet distribution has its own complexity and that’s is where our experience and advice comes in. At Fast-letterbox with work with the clients in advance to target the general audience in high density areas, during leaflet distribution. Click at www.wheretoadvertise.co.uk for the way we work. Also at www.wheretoadvertise.co.uk we have our blog with detailed advice on leaflet distribution in London, Essex and other areas.  

Another method that has proved very effective in leaflet distribution is to target small crowds. A group of people waiting at the theatre, in front of a stadium, pubs, bars, in parks, students hanging around together can be approached and be the target group of leaflet distribution operatives from Fast-letterbox. Leaflet distribution combined with a polite approach and simple explanation is very effective in smaller groups. These groups are usually receptive to leaflet distribution by Fast-letterbox and one message can filter down to more than one person.

In same cases during leaflet distribution some people can be confrontational but  the distributor must remain calm, rational and continue their leaflet delivery work with people who are more receptive. At Fast-letterbox we use different leaflet distribution techniques in order for the newspapers, magazines, fliers, menus, brochures, cards and leaflets reach the people either trough door to door distribution, leaflet handouts, letterbox delivery or promotions as part of leaflet distribution. Visit www.wheretoadvertise.co.uk for any of your distribution needs or for more advise. Fill out the contact form by sending us the your leaflet distribution request and we will call you back inside 4 hours and explain what is needed in order for your leaflet distribution by Fast-letterbox to have great results

Generally fliers need to be handed out with an extended arm in a way that the targeted person should not have to move around you, blocking the path of people moving about is not considered a successful form or leafleting. The distributor should look people in the eye, smile and if someone refuses to take the material not to take this personally. Leaflet distribution, as explained in our website www.wheretoadvertise.co.uk is done by experienced professionals. Fast-letterbox prides itself in training and supervising all its leaflet distribution operatives.

Leaflet distribution is a fluent activity, is no use trying to stand in one place alone like a sentry. Our blog at wheretoadvertise.co.uk has more advice about the way we work. All Fast-letterbox operatives are aware of the requirement and what they need to do during leaflet distribution or handing out of fliers. Walking around with or opposite the crowd helps with the dynamics and the movement of the crowd, this a better way in leaflet distribution in London or anywhere, than a fixed-point leaflet distributor.

Many clients are glad to chose Fast-letterbox for precisely these reasons, us being able to adapt constantly during leaflet distribution. Having many people moving in one place can be good, but counter productive too, people walking at fast pace may not take the flier or drop it at the next bin, in this case the distributor is advised to move to a quieter place able to target people with more accuracy and increasing the chances of the material to be kept. You can find Fast-letterbox at www.wheretoadvertise.co.uk and read more about us and our leaflet distribution work.

Catalogue distribution is the same as any material that can fit through a letterbox, but it needs more hard work and preparation.

The client wanted a combination of handouts with d-2-d, in the same areas. Both methods can have advantages and disadvantages. By combining both methods, we were making sure to saturate the areas and also target the high traffic generated in front of the tube stations.  That way people living in the area, also those coming- going into it [for different reasons: work, shopping, visiting etc] would have the chance to get the Promotional material.

This particular catalogues was 76 pages, 220/250 gsm showcasing natural remedies for www.baldwins.co.uk, a highly specialised and traditional health store, one of leading herbalists in London, established in 1844.

By printing a catalogue one can present to the community almost everything in offer. Including all services, discounts, pictures, contacts and suggestions for good deals. It is a big undertaking in design and printing cost, from the moment of the conceptual idea. A distributor has to respect this by taking into consideration the hard work and expense that goes into it; making 100% sure that the final aspect of Catalogue Delivery goes smoothly and reaches its intended audience.

To deliver the catalogues the organiser has to plan the logistic in a different way, by leaving more time for shifts, checks and logistics. It will be slower than a leaflet as our operatives will be pulling the delivery trolley and more careful in the letterboxso the catalogue goes inside the letter box undamaged. The supervisor in his supply car must meet and support them constantly.

Leaflets come in boxes, catalogues in pallets. In space, weight, time they will cost and consume more.  The rewards they can bring can be more considerable compared to fliers. We do not recommend that anyone must go to print a catalogue, only highlighting the strength that can ad in Local and National Advertising terms for an already established medium sized business,  big companies or shops. Even a small one may chose to represent themselves in a catalogue format  with the type of page , content and cost that their budget can support. Despite the size, services and products a catalogue clearly states: I’m here with a serious offer and wide range or choices for you.

At the end of the day this is all we want, Quality Service and Choice.

Daily we receive unsolicited email in our Inbox in form of Spam. Spam is sent in massive quantities to individual email by using email lists or web addresses. Leafleting is done through letterboxes but is different to Spam.

There are several differences despite quite few uninformed people trying to group both in same category.

Email Spam

1.       Sender’s identity and address are concealed.

2.       The message is done by buying email lists, beyond the original formulation it requires no more effort.

3.       Often is to sell dubious products from unverifiable sources, it can range from counterfeit goods, to drugs that can be dangerous to use or hard to check their effectiveness [without doctor’s prescription] to unfounded claims about results that are unverified.

4.       Spams are not easy to stop, that is a major problem of ISP companies and to individs at work or home.

5.       People are given no choice to opt out of it.

6.       Can be sent from anywhere, a flat in Chiswick can receive spam email from Arizona and there is little they can do about it, bar to delete the email. Spam has no national boundaries.

7.       Often there is no recourse if you buy faulty goods as reputable companies do not target people outside of their client’s lists, not to speak of many cons perpetrated by Spam email.

Leafleting

1.       The identity and address or the company-individual providing a product / service are clearly displayed.

2.       The message is spread into a local area and requires a lot of effort to formulate, design, print and distribute in the best  possible way.

3.        Leafleting has to present the best part of a company during local advertising campaigns. Products and services have to be Real, addresses verified and telephone numbers and websites displayed. Business or Service reputation is at stake during leafleting if the service is not up to standard or unavailable.

4.       Leafleting can be easily Stopped. Any serious leafleting company will not deliver through the doors that clearly display the No Flier-No Leaflets sign.

5.       People have a choice as explained above if they desire to opt out of leafleting.

6.       Leafleting is often local or National in few cases.

      7.      There is always a recourse for services or goods, as the source is always known and the usual national commercial laws  apply.

      There is no contest about leafleting and Spamming through email. Leafleting has some clear advantages for persons that use it and for the community that receives the message. If a local council, a police station or a water-gas-electricity company wants to transmit a message urgently to the people, there is no better, faster and surest form than to drop a message through each letter box. Not every single person does watch TV, listens to radio or read the newspapers, but anyone can see the flier in their doormat. Leafleting brings clear benefits to the receivers, it can be a Pizza voucher, a new hair-dresser in the area with lower prices, a guttering company offering competitive services, an international phone card, a taxi card, a restaurant offer, financial advice, how to find a dentist/doctor by the NHS, a dedicated gardener, plumber, builder, computer repairs or a web designer. A leaflet can offer choice, prove cost efficient, save money for the household, get new deals and make more savings.

Even those who have placed the sticker No Fliers in their letterbox ask our operatives sometimes to get that taxi card, to have that college brochure to get more info for their children’s schooling or to browse through a catalogue with health and beauty products. With every modern technology there is a new etiquette, how to behave, how to present it and how to communicate clearly and without causing offence to the older ways, of course not every goes about it the “proper way” and some or many people feel a sense of intrusion. Rules are made up as we go along.

Every technology prompts these questions. As it was the case with the Telegraph, in 19-th century. In May 1864, some British politicians got a knock early evening at their doors. As Telegrams were a big deal then, the anticipation was for something important in the text. In fact Mr Gabriel of 27 Harley Street, was informing them that their Dental practice would be open during summer up to 5 PM. Being very indignant about this, the recipients wrote to the press: “I never met Mr. Gabriel – one said- and beg to know where does he find the right to disturb me through this medium of advertisement?”

With these letters of complain printed on the newspapers, Mr. Gabriel got more publicity that he originally imaged and all for free. It goes to show that Advertising has different methods and not all are acceptable for some people. As communication and the means change in the modern word, the behaviour changes also: it may be better to dump your boyfriend face to face rather than Facebook, it is certainly better not to make workers redundant by text or to use gizmos to send an important message instead as appropriate communication requires in certain cases. Email, mobile phones, social network sites etc have changed a lot of the way in which the modern world communicates today.

Leafleting is a growing industry, has been going on at large scale for the last 70 Years and is here to stay. It works in the long term and done carefully and persistently, also as a one off, for quick notices or messages to the community. Leafleting is used by top advertisers, in election campaign and local government also.  The statistics say:

52-63% of people find leaflets useful, 79% read and 48% respond, compared to 60% for press or 47% for TV.

Some of our clients prefer Handouts rather than door to door for several reasons:

• handouts allow you to target the campaign more efficiently
• a certain group can be targeted with accuracy
• useful feedback given to advertisers by the public
• our operatives can engage with the members of the public
• the response rate, sometimes, is better than d-2-d.

Handouts will bring success if the leaflet is cleverly designed to attract the client’s interest, if some special offers are included and adding a voucher or a discount for your perspective clients. An attractive Promotional Material combined with benefits and discounts for your client, has more chance to catch the attention of anyone reading your fliers.

Usually handouts are carried out in high density areas like shopping centers, tube stations, stadiums, etc. but also in supermarkets, main roads, busy junctions-traffic lights etc. Whatever your needs maybe, with any idea you want to discuss, write to us with your plans, we will prepare a course of action tailor made for your business on how to get the best from your Local Advertising Campaign.

Many companies lately are focusing on promotions preferring to leave their materials directly on customer’s hands. Be it shopping centers or tube stations at every request our team did rise to the challenge, by  completing a good handout and reaching out to the community, commuters or shoppers.