Leafleting | Letterbox marketing | advertise your business

I’ve been off  doing other things, but have been checking my emails and answering all of your emails. I’ll be doing a FAQ of most of your questions regarding leaflets in the near future.

Using methods that are tried and tested is one of the best way to quickly achieve your desired outcome. Relating this to business, follows the same concept as the ‘why re-invent the wheel’ saying. Sometimes instead of brain storming a new idea, it is much easier to find out what works, and do it better. It’s a simple formula, enter an existing market and make your product work better for your customers, or give better service. I went with the kids to see ‘KungFu Panda’ over the weekend and one of the message is that there is no secret to be succesful. You just have to belive in yourself.

As a consultant for people who are considering their own small company, I have, of course, many things to share with people. Customers come to me with many questions about the process of starting a business and about the details of what to focus on above all else. Once we have talked through the logistics and the financià «n needed to start a business,

I quickly discussing the keys to running a successful business. The first key that I always talk about is customer satisfaction. Before I share with customers that customer satisfaction is my number one key to success, I make this list in order of priority what they feel are the top ten keys to success in their future company.

This is important because it gets them thinking about their goals and about the real perform for their business a success. Most of the time of my customers rank customer satisfaction somewhere in their list, but it is very rare that it is the number one spot. They are shocked when I reveal my list and they see customer satisfaction at all about the summit.

I feel strongly about the satisfaction of the customer for many reasons. I suspect that the biggest reason is that the whole purpose of a company is inviting customers and to meet a need that they have. If entrepreneurs and potentià retailer entrepreneurs lose sight of the fact that they are in the business for the customer and not for the money, they will never be a successful company. I think that businesses are prosperous and prolonged to the extent that they actually do to the customer the center of all they do.

Satisfaction of the customer means a variety of things for the owner of the company, but the most important and that means that the needs of the customer, the bottom line and the driving force behind all decisions that are made for the company. It means that obtaining and retaining customers is important enough for a company that they are willing to make changes if necessary based on what customers want. A satisfied customer is the key missing in many companies.

Give customers what they want in a way that they want and in a friendly and much more of our companies would do better. Customer satisfaction is difficult to achieve, but with the intention and care can be rewarding for everyone involved.

Leaflets are sort of open letter or postcard which can be delivered people, either by hand, by mail, insert in local newspapers for distribution on the left at local shops, restaurants, cafes, libraries .. . In all places where it will stand out.

Brochure and leaflets gives you the opportunity to do draw attention to your organization, event or cause. It also provides space for their ideas clearly and with graphic effects. People can take home with them your leaflet means that they have more time to review the message and as a visual reminder. Indeed, once distributed, before the end of many prospects will come into contact with your material allowing  you to expand your influence even further.

leaflers or brochures should provide useful information for reuse. Size and shape of the brochure is an important factor in its success. A brochure that people simply can not fit in your pocket or bag will be thrown away. Take a sheet of paper from the printer. It is A4. Now turn it into two halves, known as A5, and sometimes half Again, it that is A6 which can be an ideal size depending on what you are doing.  Nevertheless, well-written material as long as people can make informed decisions quickly.

Doing a letterbox marketing campaign while not rocket science, you need to pay attention to various factors that may affect your results. One of the key thing one must not over look is how much demographics affects the outcome. It is important to plan your campaign and target the right area before doing any massive canvasing.  Ask your distribution company for demographics information as they should be able to provide you with a breakdown you chosen area.

Remember to test test test, do not rely on one bad results

Geting you voice heard above the noise can be a headache at times when everyone is shouting. Sometimes less is more and if you say less and do more you can be rewarded more than the ‘yellers’. As a business letting your work do the talking is sometimes the most effective way to let your customers know why they should do business with you. When you provide a service the quality of work can speak volumes about you and whether or not you are worth doing business with again

Your customer service will leave a lasting impression on the customer and it is they who will decide whether or not doing business with you is worth the effort. Remember that word of mouth shouts the loudest (no pun intended) and this is the always one of the most effective way to grow your business.

Leaflet distribution can be an effective marketing tool, and many who use them can tell you. It is so effective that it can be used as part of a marketing mix or on its own. If you are doing it on its own remember that two things make a good campaign. Because its a numbers game you must produce enough for you to make a big enough impact, aslo you must properly research you area to ensure that you are hitting the right target.  For a campaign to be successful these are some of the ingredience that are necessary along with hard work

Mistake #1: Assuming that leaflet distribution Marketing Results are Vague and unpredictable.

Here are the Facts: All marketing done correctly will provide consistent, predictable results. As a guideline, the national average for direct mail marketing is 0.5% to 1.0%, meaning that if you send out 1,000 letters, postcards, or flyers then you should have between 5 and 10 people contacting you, it is that simple. If you get no response, then you need to be asking your distribution company some questions. Although this is considered average, doing some simple things can take that number up to 10%-30%, or even higher
Mistake #2: Not knowing the response rate for yourIndustry

Always know your marketing response rate, if you don’t know it, find it. If you have no clue of what your response rate is, then how in the world do you know how much to distribute? Here is what you do. Send out enough to hit the 0.5% as a test market, and then measure the actual results. Use the results in your next distribution to achieve your desired outcome.

Mistake #3: Trying One Time and Giving up because “That Didn’t Work”

Marketing results, or leads, are dependent on two things, how many people see your marketing materials, and the percentage of those that see your materials are then COMPELLED to give you a call, turn up at your event, or come in to your store. So therefore if you need 100 new leads or sales and you know that for every person who sees your leaflets only 1% will call you, then you send out 10,000 leaflets. You first test then you will know how much to distribute.

Mistake #4: Marketing in the slow times.

Marketing during the slow times dooms you to living on an economic roller coaster. If your business is seasonal or follow certain tends through the year you need to know them.

Mistake #5: Failure to sell benefits in your leaflets.

Look at these words “Quality Work, Affordable Rates, and Prompt Service.” 80% of the companies in the phone book use these words in their copy. So why do you want to use them as the only reason to do business with you?. When you design your fliers, you MUST create both emotional and logical benefits that build and hold your customer interest. Always connect the features of your product to something beneficial.

It is important to subscribe to Google news alert. Use it to keep abreast with news in your industry as it breaks. If you are an expert in your field get intouch with the papers and offer you twist or expert advice on the story

I was reading another post on direct mail and getting them opened and I came across another rather intersting post.

Use Unusual colours

1. Unusual colours Keep your mailing envelopes the same size and weight, just change the colour from white to something different or more daring.

Odd Sizes Work

2. Odd size or shape Send your message in a jumbo-size envelope. Or in a square envelope. Or send your message in a tiny envelope. Just remember that your envelope has to conform to postal regulations for size and shape, and fit through a normal mailbox. This can work for leaflet distribution as well

Name on Letter
3. Personalization Put your prospect’s name right on the front of the envelope, perhaps in the form of a question: “Hey, Alan, know who offers the lowest interest rates?”
Funny Graphics
4. Cartoon Speaking of personalization, put a cartoon on the front of your envelope, and put your prospect’s name in the caption (so that one of the cartoon characters is using your prospect’s name in what they are saying).

Teaser Question
5. Teaser Ask a provocative question, give a compelling statistic, feature a gripping photo or use another device that intrigues your prospect and motivates them to open your envelope to satisfy their curiosity.