The best idea always is to hire a professional to make an Ad, so your money can go a long way if you chose to do this. However there is no perfect ad and you need to cover all the point with research and preparation in order to convey the right message out there.
· Explain your product and service. For what purpose/need, your client has to come to you.
· Study your competitors. What are they offering, compare similarities and differences.
· Clearly highlight your USP [unique selling point] to make it easier for clients to understand.
· Establish Brand Awareness, however common or basic your service and product is.
· Delivery of service and product needs to be explained in clearest possible way.
· Describe all the benefits, usefulness and returns your customers will get.
Either alone or while explaining the above points to a professional advertiser, the above points have to come through in your Ad. It can be on newspapers, tv or radio or printed on a flier. Leaflets are ads and should be treated with the commitment any type of advertising deserves. Leaflet distribution in London or anywhere has the same aim as others forms of advertising. The choices to make often cover both ends of the spectrum and at times some fail to do this properly. You should keep your ad informative but concise, attractive but simple, explanatory although not patronising, comparative to your competitors but respectful, pointing our your excellence and quality yet remaining modest and so much more…
A single product or service will not testify who you are, however a part of you will come through it. Customer service, quality, speed, dedication and everything that can make a difference in the choice the client makes. An ad is not simply selling one thing, one product alone but is your “shout” to the world out there. As services multiply, as we look for easiest , fastest and more secure ways everyday to get a service at our own convenience, the competitions becomes fierce. However this will not stop a new restaurant from opening or 000 of others to attract new clients either through a niche or a dedicated and proven service that works.
It has been said that a good advertiser can sell “snow to the Eskimos” because he can compose a great ad, can be highly persuasive and know how to point others towards a deal that interest him. In fact this is a Myth. You can sell snow to the Eskimos or sand to Bedouins once, the 2-nd time they will realise there is no need for it. You help to create a demand but can’t force it artificially to the point of absurdity. You need to back up your claims with solid reputations so your clients come back again and again, a solid customer base is the key to a successful business, not one off deals.
The best Ads relay on Simplicity and honesty, claims that are supported by logistics and reliability of anything you have to offer. Focus on these points and never forget to ask for your clients feedback, because anything that needs to be changed or you may have missed, will be reflected on the feedback you get.