As explained in other articles by wheretoadvertise blog discussion and during feedback from our clients, our main concern is that advertising in local scale, represented via Leaflet Distribution as the most common and well known form, should be thought and done in advance and not as a last minute resort. If calls have dried totally, if clients won’t come the wake up call may be too late to save your business. If you are an estate agent that during good times has survived through high street presence and clients demand and you did only 5-10.000 fliers per month, now that savings have to be made do not think that by printing 40-or 50.000 fliers your luck would change right away. It would have been a better idea if you did 20.000 during the good times to make sure your name is out there, inside peoples letterboxes.
During the good times you need to make sure to offer what is needed with the minimum expense possible and at the right time. Is called The Law of the Minimum or Liebig’s Law, you can have the best resources available but not offering what the market wants, as a result you will fail. This law says: Growth is not controlled by the amount of resources available but by the scarcest resource.
This was seen in agriculture for the 1-st time, where it was found that by increasing the amount of plentiful resources does not increase productivity, but only increasing the amount of the limiting nutrient the one that is least abundant in the soil becomes the most important one.
To illustrate how the plants growth is dependent of the nutrient that is in short supply, Liebig used the image of a barrel whose staves are of unequal length. The capacity of this barrel would be limited to the point of shortest stave. This example can give you some good ideas on how to explore and what to offer your clients without the need to break the budget or go on spending sprees.
Liebig’s Law teaches us to be observant and how to find out what is needed. Is as simple as this, try to find the “limiting nutrient” in your services and with some adjustments and adaptations you will know how to help the plant grow. Beside the metaphor the point is simple, sometimes you do not need to break your budget to offer your clients exactly what they need and to increase your profile.
Let Wheretoadvertise.co.uk handle your leaflet distribution campaign, being highly skilled and with experience in door drops, business to business delivery, handouts in trains stations and promotions we can certainly help you to get more clients. Leaflet delivery in London and inside M25 is our speciality, our leaflet distributors can deliver through London Letterboxes in the best possible way. Send us an inquiry and we will take care that your newspapers, brochures, magazines, cards, menus, catalogues, leaflets or fliers will go door to door in your chosen London postcode.