Leafleting | Letterbox marketing | advertise your business

Generally fliers need to be handed out with an extended arm in a way that the targeted person should not have to move around you, blocking the path of people moving about is not considered a successful form or leafleting. The distributor should look people in the eye, smile and if someone refuses to take the material not to take this personally. Leaflet distribution, as explained in our website www.wheretoadvertise.co.uk is done by experienced professionals. Fast-letterbox prides itself in training and supervising all its leaflet distribution operatives.

Leaflet distribution is a fluent activity, is no use trying to stand in one place alone like a sentry. Our blog at wheretoadvertise.co.uk has more advice about the way we work. All Fast-letterbox operatives are aware of the requirement and what they need to do during leaflet distribution or handing out of fliers. Walking around with or opposite the crowd helps with the dynamics and the movement of the crowd, this a better way in leaflet distribution in London or anywhere, than a fixed-point leaflet distributor.

Many clients are glad to chose Fast-letterbox for precisely these reasons, us being able to adapt constantly during leaflet distribution. Having many people moving in one place can be good, but counter productive too, people walking at fast pace may not take the flier or drop it at the next bin, in this case the distributor is advised to move to a quieter place able to target people with more accuracy and increasing the chances of the material to be kept. You can find Fast-letterbox at www.wheretoadvertise.co.uk and read more about us and our leaflet distribution work.

At Fast-letterbox we focus in 3 leaflet distribution points during Promotions and handouts. If you want to see our operatives at work or need more information please visit www.wheretoadvertise.co.uk also you can visit our blog. By keeping those points in mind we target our leaflet distribution during promotional campaigns in a dedicated and professional way. Any kind of leaflet delivery that lacks in strategy and scope can not increase success. For us leaflet distribution during Handouts means to take care of:·         Appearance – it is very important that during leaflet distribution, leaflet distribution operatives are in hi-visibility uniforms. He/she must look smart, professional. At Fast-letterbox our leaflet distributors hand out fliers in a courteous and professional way. ·         Position – it can make or break any leaflet distribution. You can see pictures of our operatives at www.wheretoadvertise.co.uk in high density areas, exhibitions, tube stations. Fast-letterbox is a forward thinking team by working with the clients to find the best areas with a high density footprint. Leaflet distribution can reflect whatever expense and initial planning has gone into it. At any leaflet distribution point our Leaflet Distributors are encouraged to be active, use own initiative and by being able to move around in the best possible area. If near a tube station they have to be positioned in way that both incoming and outgoing traffic can targeted by our leaflet distribution operatives. Fast letterbox can cover any are in London for any kind of leaflet distribution, newspaper and flier handouts and also door to door distribution of menus, magazines, newspapers or brochures.·         Communication – it is not enough to show up for leaflet distribution work, please see our Blog at www.wheretoadvertise.co.uk for the way we work. and consider the work done. Our leaflet distribution operatives have to Explain an offer, a launch party, a promotional voucher an address venue etc. Everyone has to know the content of material, what our client is offering and how to reply to people’s questions, this is how we manage leaflet distribution at Fast-letterbox. We have to promote and communicate, while also handing out the flier, because leaflet delivery looks easy but is not.. Thanking people who take fliers marks a professional leaflet distribution operation doing a proper job, from someone that is not focused and motivated. 

At Fast-letterbox leaflet distribution in order to get to a great start, all the specifics of Leaflet Distribution have to be planned with our clients. The Distributor should know all the necessary information: 1. The business / service that our client promoting. 2.Format of material for leaflet distribution. 3. Content of the leaflets to be delivered. 4.Target and demographics groups that a leaflet distribution campaign is aiming for.

Any leaflet distribution company starts with those in order to complete a good job. To carry out a good leaflet distribution campaign is not an easy task if is not organized properly and much in advance. If you need Leaflet distribution at highest levels you can ask for advice at www.wheretoadvertise.co.uk and one of our operators will guide you through necessary steps that any leaflet distribution order, big or small, has to go through.

Fast-letterbox is a leaflet distribution company that places first and foremost clients needs and requests, our leaflet distribution work is second to none and we can increase the value of your local advertising. By choosing Fast-letterbox for all your door to door and promotional needs you are making sure that your material and leaflet distribution strategy get the care and attention they deserve. See our website, www.wheretoadvertise.co.uk for more information or to send a query.

The most common concern on leaflet delivery is: RETURNS. For a good reason. It is the purpose of leaflet distribution to reach clients and point them in the direction of the service and/or product being advertised.

The most common numbers projected are 0.5-2% returns, but those at times at taken to literally by some clients. Those are accross the industry, not case by case basis. Let us explain that leafleting is a long term affair. It may or may not work as one off or in first few times. If it was that easy to make people act on a piece of paper then if will be that easy, by deduction, to print let say 20.000 fliers, deliver them and watch the inquiries and sales roll.

As with everything else leafleting works in long term only. It has been going strong for 60+ years and brings results to those who understand leafleting and have realistic expectations. Many variables can affect returns:

1.       Your Unique Selling Point [UPS] and what makes you different from your competitors [speed of service, price, quality etc]

2.       Quality of advertising material. The thought in design, print and planning that went into the preparatory stages, can increase the chance to grab the future clients attention.

3.        Offers, vouchers and incentives. It may look that the public is being de-sensitised to Free Offers and BOGOFF’s, but do not underestimate the power of gifts-vouchers and offers.

4.       Distribution method. A Shared Plan or a bundle of fliers delivered alongside with newspapers, magazines and other materials often end up unread. Solus is more efficient.

5.       Reliable Distributor. While a distributor can’t make people act on a material, a good leaflet delivery campaign can saturate the area and reach as many people as possible.

6.       Product comparisons. While an Estate agent will be more than happy to rent out 5-10 houses or sell 1-2 or 3, a Pizza Shop will be at a loss with same kind of returns.

7.       Hierarchy of services and necessity. Consumables sell better and faster than products we use rarely. We may need 4 new tyres once a year but use bars and restaurants 50+times more.

8.       Seasonal requirements. Double glazing, gutter cleaning, gardening, buying flowers, central heating etc, are often needed at certain times. Holidays can be all year around but summer time and school breaks usually increase demands.

9.       Expensive purchases and treatments. Some are planned  in advance according to family budget: a new extension, kitchen,  car or  buying a house, some are unplanned like the need to hire a solicitor, visit a dentist, reflect to the services offered at good prices by a charity [i.e mental health, financial advice] or an emergency call out to a plumber or locksmith.

10.   Time factor and chance. I may not be persuaded to buy 4 tyres today especially if I changed them two months back, but if I receive this service-offer with frequency 4-6 times per year and if the offer is good, I may be persuaded to give the new supplier a try.

As in many areas of life, persistence and repetitiveness pays. In sports, learning, acquiring any skill or results, one has to be determined to explain what they are offering, what they can do and how to achieve their end goals. If you want to cover Maida Vale [W9] and St Johns Wood [NW8] with around 30.000 fliers, based on stats and demographics as affluent areas, that can be a good idea. Doing it once and then either stopping or going in another areas next time, it is not. Unless a business is able to establish Brad Awareness anything can be hard to sell. Even local ones need to remind the community what they are offering, from a DVD store to high street Beauty Saloons, that is the only way to keep the regulars and attract new clientele.

If the questions “but what returns will I get?” is replied casually, oh maybe 0.5-2% that will be either naïve or misleading, the distributor is only the messenger and can’t promise to give your business a boost, increase sales and bring clients through your door.  There is no way we can reply, affect or know that. With  5000 leaflets you may receive 20 calls and with 20.000 you may receive 5 calls. As explained is a long lasting process that takes time and needs the right planning and organisation, way before distribution and after it, is the public that decides

We advice all of our clients, that while Leaflet Distribution works is not a casual affair, i. print & deliver, is a marketing method like any others that at every stage needs to be executed properly and followed through stage by stage by constantly adapting to new ideas and what works in long term. Long term always works, short fixes rarely do.