January 18, 2011
Catalogue distribution is the same as any material that can fit through a letterbox, but it needs more hard work and preparation.
The client wanted a combination of handouts with d-2-d, in the same areas. Both methods can have advantages and disadvantages. By combining both methods, we were making sure to saturate the areas and also target the high traffic generated in front of the tube stations. That way people living in the area, also those coming- going into it [for different reasons: work, shopping, visiting etc] would have the chance to get the Promotional material.
This particular catalogues was 76 pages, 220/250 gsm showcasing natural remedies for www.baldwins.co.uk, a highly specialised and traditional health store, one of leading herbalists in London, established in 1844.
By printing a catalogue one can present to the community almost everything in offer. Including all services, discounts, pictures, contacts and suggestions for good deals. It is a big undertaking in design and printing cost, from the moment of the conceptual idea. A distributor has to respect this by taking into consideration the hard work and expense that goes into it; making 100% sure that the final aspect of Catalogue Delivery goes smoothly and reaches its intended audience.
To deliver the catalogues the organiser has to plan the logistic in a different way, by leaving more time for shifts, checks and logistics. It will be slower than a leaflet as our operatives will be pulling the delivery trolley and more careful in the letterboxso the catalogue goes inside the letter box undamaged. The supervisor in his supply car must meet and support them constantly.
Leaflets come in boxes, catalogues in pallets. In space, weight, time they will cost and consume more. The rewards they can bring can be more considerable compared to fliers. We do not recommend that anyone must go to print a catalogue, only highlighting the strength that can ad in Local and National Advertising terms for an already established medium sized business, big companies or shops. Even a small one may chose to represent themselves in a catalogue format with the type of page , content and cost that their budget can support. Despite the size, services and products a catalogue clearly states: I’m here with a serious offer and wide range or choices for you.
At the end of the day this is all we want, Quality Service and Choice.
Even with the rise of Internet shopping there is still an important place for the humble catalogue, both for ‘traditional’ mail order companies that have always used this method, and perhaps more surpisingly for some of the dot.com launches that can complement their online offer with a paper catalogue through a customer’s letterbox.