Leafleting | Letterbox marketing | advertise your business

At LADS-3D we leave a busy year behind, so many things to remember and talk about. Different situations, new clients, old ones we have become friends and many, many stories. We’d like to remember our team members, their hard work, charities we support [all charities we deliver for get a 10% discount] and of course the main point has to be this Season of Festivities and Good Will.  To all of you a very Merry Christmas and a Happy New Year. From all the team at LADS-3D

 The question we get most asked by many customers is:

 What is the best leaflet format?

It depends on the business you run. If you want your leaflet to be like a letter (an estate agent) then it could be A4, if you want to include some information but to keep it short, with some prices, directions and offers then A5 is the answer. For a shorter message, to use your flyer as a token, voucher or as a ticket, then A6 fits the brief.

As you are aware A4 is the standard printing paper, fold that in half you have A5, if A5 is folded in half again then we have the A6 –postcard size [ A6 is ¼ of the standard A4] Typically, a leaflet will be produced in these different sizes, A4, A5 or A6.

A4 - 210mm x 297mm. A4 size is best used for large amounts of information. The larger size of the A4 format makes it possible for double sided leaflets to be folded to produce multipage leaflets such as 4 page A5 leaflets, 6 page DL leaflets etc.

A5 -148mm x 210mm. A5 has room for a good amount of information and may be better suited to applications where size is a consideration such as mail shots or door-to-door leaflet drops. A5 leaflets can be printed on both sides.

A5 leaflet as delivered by LADS-3D for www.capitalhomesestates.co.uk 

Visit CapitalHomes, Estate agents operating in London. A reputable player in the UK Real Estate Industry, with emphasis on the Greater London area.

A6  -105mm x 148mm. small amounts of information, used as handouts to promote specific businesses or events in a more general way. A6 on some considerable gsm ( 300 + ) are easy to deliver, to keep and pass on that other formats.

Eurocenters A6 flier an International English School, as delivered by LADS 3D. Visit Eurocentres web-page, one of leading colleges in UK with 30 centers and students worldwide. Personal & business tuition & courses, Eurocenter gives Cambridge accredited degress and certificates, English language preparations up to academic level. They are regular clients of ours www.eurocentres.com/en

We distribute them in 4 busy centres as Handouts in Victoria tube st. South Kensington, Knightsbridge and Sloane Square. Distribution door to door the were separated in two parts, Chelsea, Fulham, Victoria, Belgravia, Batersea and Clapham, also in Greenwich, Blackheath and Beckenham.

DL or 1/3rd A4 DL or 1/3rd 99mm x 210mm. This popular size is often referred to as a DL leaflet, (the term is from the envelope size of it). DL leaflets offers economy and an effective size, they can be double or single side.

It is up to you to chose if you want your Leaflets Printed on 1 side or both.
Single Side Single sided leaflets are a good option if on a budget and where the info has to be kept at a minimum, like street handouts, letterbox deliveries, promotions of particular events.Double Side If the amount of info is considerable and you want to go for a creative design then double sided leaflets are the one to consider and compose properly, then to find a good printer.

Folding - Using Imagination  Why don’t you make your investment and money go further, with some creative thinking anyone can fold large format leaflets to create multi-page ones. That will tell your clients that you are a serious business, creative and intelligent. Also it will give you the chance to divide your leaflet in chapters, subheadings and so on. Something that if done on a brochure, almanac, etc will cost considerably more. Imaginative ways to save money and add Pages & Content.

*A4 folded in half = 4 page A5 leaflet. Fold A4 twice vertically, it will produce a 6 page DL one (1/3 of A4). A mini brochure for the fraction of the cost.