Lately the demand for these methods is on the increase as many businesses are seeing returns from them. It is a simple fact, that to reach out to customers one must get as close as possible to the public at large and that is where handouts and promotions came in.
LADS-3D engages often in different types of distribution, according to client’s specific requests, such as in shopping centers, major tube and train stations and at large gatherings of people like theatres, cinemas, stadiums, shopping centers etc. We distribute for a wide range of businesses, from the creative individual working from home up to large organizations like NHS. All our clients have one aim to reach the members of public at large.
· Leaflets are handed out directly to the people.
· Distributors can engage with the public feedback exchanged both ways.
· To spread a message very fast [alongside with billboards, text messaging, radio, morning papers, handout-fliers are amongst the fastest to spread the word]
· Used near the place of promotion [bar, club, restaurant, supermarket, shopping centre] they can contain discount tokens or vouchers and exchanged right away.
· Are more concentrated and can target more people at any given time.
· Accuracy, with handouts it is easier to target urban professionals 25-40 y/o, young families or OAP.
· Door to door, is more time consuming, physical and harder to organize and control.
· The penetration level or attracting the attention of the customer, isn’t easy to achieve.
· Door to door distribution has to compete with other promotional materials coming through the letterbox.
· Door to door leaflets as a rule have a higher degree of wastage. Unlived properties, ones that are being renovated, families in holidays or places where the distributor is unable to deliver-for different reasons.
· Door to door distribution attempts for area saturation and as such is indiscriminate, so it may be hard for an International College of English to target young people from 18-24 y/o by using such a method.
Handouts are often used in stadiums, tube stations and shopping centers; businesses can use them for a restaurant opening, a premiere, shows, musicals, theaters or simply to spread a message that will benefit their sales, increase exposure and achieve brand recognition at a particular place.
Numbers must be taken into consideration. Leafleting as the simplest form of advertising is a numbers game, the higher the numbers the bigger the chance to get you better known in the community. Handouts require careful planning and serious organization. The Handout Operatives need to be well trained, supported and supervised.
By the nature of delivery, people carrying handouts must be well spoken with a high degree of understanding and spoken English, they have to be confident and presentable. Once the printing work has finished and you are ready, get in touch with your Distributor and communicate clearly your aims:
· demographic groups you need to target.
· places where handouts should take place.
· time frames [do you need the morning commuters or people at own leisure]
As per any kind of leafleting in general, Promotions & Handouts are no exception; they work in the long term in order to bring gradual and steady returns.