July 11, 2008
As a consultant for people who are considering their own small company, I have, of course, many things to share with people. Customers come to me with many questions about the process of starting a business and about the details of what to focus on above all else. Once we have talked through the logistics and the financià «n needed to start a business,
I quickly discussing the keys to running a successful business. The first key that I always talk about is customer satisfaction. Before I share with customers that customer satisfaction is my number one key to success, I make this list in order of priority what they feel are the top ten keys to success in their future company.
This is important because it gets them thinking about their goals and about the real perform for their business a success. Most of the time of my customers rank customer satisfaction somewhere in their list, but it is very rare that it is the number one spot. They are shocked when I reveal my list and they see customer satisfaction at all about the summit.
I feel strongly about the satisfaction of the customer for many reasons. I suspect that the biggest reason is that the whole purpose of a company is inviting customers and to meet a need that they have. If entrepreneurs and potentià retailer entrepreneurs lose sight of the fact that they are in the business for the customer and not for the money, they will never be a successful company. I think that businesses are prosperous and prolonged to the extent that they actually do to the customer the center of all they do.
Satisfaction of the customer means a variety of things for the owner of the company, but the most important and that means that the needs of the customer, the bottom line and the driving force behind all decisions that are made for the company. It means that obtaining and retaining customers is important enough for a company that they are willing to make changes if necessary based on what customers want. A satisfied customer is the key missing in many companies.
Give customers what they want in a way that they want and in a friendly and much more of our companies would do better. Customer satisfaction is difficult to achieve, but with the intention and care can be rewarding for everyone involved.
