May 23

I keep a track of Google hot trends, beacuse it is interesting to watch as it gives you a general idea of what is buzzing at the moment on the net. But after seomoz post dubed mother of link bait it really got me thinking about what exactly is behind the hot trends algo. Anyway the reason for this post is really about why you should follow the ‘what’s hot’ and how you can use Google’s hot trends to your advantage. Combined with Google Alert you can have a headstart on topics that have the potential to fly. Simply pull the data off the feed and dump the hot trends into a database, analyse the data over time you’ll and get some pretty interesting patterns. Combined this with Google alert and you can roughly preddict when a trend may go hot.

May 21

Doing a letterbox marketing campaign while not rocket science, you need to pay attention to various factors that may affect your results. One of the key thing one must not over look is how much demographics affects the outcome. It is important to plan your campaign and target the right area before doing any massive canvasing.  Ask your distribution company for demographics information as they should be able to provide you with a breakdown you chosen area.

Remember to test test test, do not rely on one bad results

May 16

Geting you voice heard above the noise can be a headache at times when everyone is shouting. Sometimes less is more and if you say less and do more you can be rewarded more than the ‘yellers’. As a business letting your work do the talking is sometimes the most effective way to let your customers know why they should do business with you. When you provide a service the quality of work can speak volumes about you and whether or not you are worth doing business with again

Your customer service will leave a lasting impression on the customer and it is they who will decide whether or not doing business with you is worth the effort. Remember that word of mouth shouts the loudest (no pun intended) and this is the always one of the most effective way to grow your business.

May 13

Leaflet distribution can be an effective marketing tool, and many who use them can tell you. It is so effective that it can be used as part of a marketing mix or on its own. If you are doing it on its own remember that two things make a good campaign. Because its a numbers game you must produce enough for you to make a big enough impact, aslo you must properly research you area to ensure that you are hitting the right target.  For a campaign to be successful these are some of the ingredience that are necessary along with hard work