Google news spamming?

Anyone can tell me how this is done? The article headline shows a different one than the headline on Google news
Is this a new Google spamming technique or a bait and switch to get more clicks?

news story

The headline when you click on the story

news story

One thought on “Google news spamming?

  1. Hi! Do you know if they make any plugins to help with
    Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Thanks!

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