February 8, 2008
I was reading another post on direct mail and getting them opened and I came across another rather intersting post.
Use Unusual colours
1. Unusual colours Keep your mailing envelopes the same size and weight, just change the colour from white to something different or more daring.
Odd Sizes Work
2. Odd size or shape Send your message in a jumbo-size envelope. Or in a square envelope. Or send your message in a tiny envelope. Just remember that your envelope has to conform to postal regulations for size and shape, and fit through a normal mailbox. This can work for leaflet distribution as well
Name on Letter
3. Personalization Put your prospect’s name right on the front of the envelope, perhaps in the form of a question: “Hey, Alan, know who offers the lowest interest rates?”
Funny Graphics
4. Cartoon Speaking of personalization, put a cartoon on the front of your envelope, and put your prospect’s name in the caption (so that one of the cartoon characters is using your prospect’s name in what they are saying).
Teaser Question
5. Teaser Ask a provocative question, give a compelling statistic, feature a gripping photo or use another device that intrigues your prospect and motivates them to open your envelope to satisfy their curiosity.
