January 12, 2008
For years I always had a vision of my ad being across the platform at Victoria Station, Bank, or Kings Cross underground. In my vision hundreds of people would just stare at my advertising, mesmerized by the elegance of the artwork. They would then make a mental note of the website, or even better yet write it down.
On their journey home my business would be on their minds, once home they would rush upstairs log on to my website and make their first order. Boy was I naive!
This was a few years back, I splashed out around £3000 including design for a cross platform advert at Bank station and Leicester square. I was promoting two businesses I was running at the time. One was for a business sms application and the other an entertainment website.
I sat back and expected to phone to start ringing or massive subscribers and it didn’t happened.
Later I went to the underground station at bank and sat for 4 hours watching people go by. To my astonishment half of the people don’t even look at the adverts and those that do read only the advert that is on front of them.
Also the advertisement done on the underground are never response oriented, more like a branding excersice and part of a marketing mix.
Like they say you live and you learn, I should have spent the money elsewhere
Thanks for this. I was contemplating adverts in LU. With your experience, I have learnt a great deal. I will not tough it with a long pole. Thank you again