Leafleting | Letterbox marketing | advertise your business

It was a call like any other, asking for a quote, but the distribution was needed very fast. 

What is it regarding? We asked.

Well…we have lost our cat, from many days we have tried to deliver fliers ourselves but with no success, we think is the time to call the professionals to cover larger areas, can you help ASAP?!        

Of course we will try, it’s a bit tight as a deadline, but we will do our best. 

They were two kind girls, Kamlyn & Kate, very upset that their cat was nowhere to be seen. 

During our course of work we receive some unusual requests, some are emergency ones to notify the community late at night about a burst water-pipe, some are weird ones a Uni’s PR lady wanting us to pull people from the street, “could we persuade members of the public to register and commit 4-5 years of their life just like that?” – of course not. 

Others, are stranger still, like the suburban GB who found her hubby with another woman in bed, printed 300 home-made fliers and wanted us to find a printer to print 5.000 more and stick them on trees, shops and drop them through letterboxes to tell “whole world” Tomorrow…what a cad he was. Of course we said no, we have rules and can’t deliver defamatory or insulting material despite “the pay being very good” in her own words. We have quite some stories to tell. The story of Pablo is a heartwarming one. Usually we just complete a good delivery and our operatives move onto the next job, not all clients tell us about returns or the flow of inquiries and anyhow most know that returns with the best possible delivery are outside of our control, but Finding Pablo is one of these tales that can make our job worthwhile and raise a smile. 

In their Thank You note they wrote: 

Hi the team at Lads-3DJust wanted to say thank you for such a speedy service last week.

It might have been a bit of a strange one but it worked!

Someone called last night who had been sheltering Pablo the cat for the last 3 weeks, and he’s now safely home.

We can’t thank you enough.Best wishes, Kate D.

It was one of those days, all the guys and girls working in that area couldn’t have been happier. These two girls, our clients, spent a lot to find their beloved cat, a 10 month old tabby called Pablo. He was well kept, micro-chipped and received the best care and attention.

To find him, it took his owners persistence and love, a printing company, a distributing company  [LADS-3D] and two teams of our operatives covering a large area. All in all, in our estimation around 20 people were involved. Pablo was found. Operation “Finding Pablo” was a success.

From now on he will be kept on a shorter leash.

The concept of teamwork is extremely important to the success of our teams. Teamwork is the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution. 

We always try to help the team-members learn from each other by combining the efforts of more experienced operatives with the newer ones coming through. Any group of people trying to achieve a common goal, in our case a good distribution rate, should realize that this can only be completed by the co-operative efforts of every one. 

Team leaders monitor performance based on targets reached, also on speed and thoroughness of delivery in order to find solutions to maximize performance. By nature Leaflet Distribution is hard physical work, teams working outside in the field, need monitoring, the right amount of organization and constant logistical support. 

The key to a successful distribution is Adaptation. Leafleting takes us to different places. Area density can change, as can the speed of delivery and client’s specifications also vary, in turn it is up to our distributors to adapt very fast to any change that is needed. Working outside in different weather conditions and at different parts of the city makes every job a little different than the previous one. 

All of our teams understand that without Teamwork a successful delivery will not be possible, that is why all individual operatives are aware at all times that Leaflet Distribution is a collective effort. 

Up to December last year one of the best teams was Red Team directed by Anil, working with Sam, Raj and Deepak, the guys did area saturation in Kensington, Chelsea, Noting Hill, Holland park and Shepherds Bush.

This month’s example is the Green Team that covers Camden Town, St Johns Wood-Maida Vale and Hampstead areas. Rakesh, Paveen [T. Leader] Mo and Manu. 

Some of our clients prefer Handouts rather than door to door for several reasons:

• handouts allow you to target the campaign more efficiently
• a certain group can be targeted with accuracy
• useful feedback given to advertisers by the public
• our operatives can engage with the members of the public
• the response rate, sometimes, is better than d-2-d.

Handouts will bring success if the leaflet is cleverly designed to attract the client’s interest, if some special offers are included and adding a voucher or a discount for your perspective clients.

An attractive Promotional Material combined with benefits and discounts for your client, has more chance to catch the attention of anyone reading your fliers.

Usually handouts are carried out in high density areas like shopping centers, tube stations, stadiums, etc. but also in supermarkets, main roads, busy junctions-traffic lights etc.

Whatever your needs maybe, with any idea you want to discuss, write to us with your plans and at LADS-3D we will make sure prepare a course of action tailor made for your business alone and how to get the best from your Local Advertising Campaign.

At LADS-3D we leave a busy year behind, so many things to remember and talk about. Different situations, new clients, old ones we have become friends and many, many stories.

We’d like to remember our team members, their hard work, charities we support [all charities we deliver for get a 10% discount] and of course the main point has to be this Season of Festivities and Good Will.  To all of you a very Merry Christmas and a Happy New Year. 

 The question we get most asked by many customers is:

 What is the best leaflet format?

It depends on the business you run. If you want your leaflet to be like a letter (an estate agent) then it could be A4, if you want to include some information but to keep it short, with some prices, directions and offers then A5 is the answer. For a shorter message, to use your flyer as a token, voucher or as a ticket, then A6 fits the brief.

As you are aware A4 is the standard printing paper, fold that in half you have A5, if A5 is folded in half again then we have the A6 –postcard size [ A6 is ¼ of the standard A4] Typically, a leaflet will be produced in these different sizes, A4, A5 or A6.

A4 - 210mm x 297mm. A4 size is best used for large amounts of information. The larger size of the A4 format makes it possible for double sided leaflets to be folded to produce multipage leaflets such as 4 page A5 leaflets, 6 page DL leaflets etc.

A5 -148mm x 210mm. A5 has room for a good amount of information and may be better suited to applications where size is a consideration such as mail shots or door-to-door leaflet drops. A5 leaflets can be printed on both sides.

A5 leaflet as delivered by LADS-3D for www.capitalhomesestates.co.uk 

Visit CapitalHomes, Estate agents operating in London. A reputable player in the UK Real Estate Industry, with emphasis on the Greater London area.

A6  -105mm x 148mm. small amounts of information, used as handouts to promote specific businesses or events in a more general way. A6 on some considerable gsm ( 300 + ) are easy to deliver, to keep and pass on that other formats.

Eurocenters A6 flier an International English School, as delivered by LADS 3D. Visit Eurocentres web-page, one of leading colleges in UK with 30 centers and students worldwide. Personal & business tuition & courses, Eurocenter gives Cambridge accredited degress and certificates, English language preparations up to academic level. They are regular clients of ours www.eurocentres.com/en

We distribute them in 4 busy centres as Handouts in Victoria tube st. South Kensington, Knightsbridge and Sloane Square. Distribution door to door the were separated in two parts, Chelsea, Fulham, Victoria, Belgravia, Batersea and Clapham, also in Greenwich, Blackheath and Beckenham.

DL or 1/3rd A4 DL or 1/3rd 99mm x 210mm. This popular size is often referred to as a DL leaflet, (the term is from the envelope size of it). DL leaflets offers economy and an effective size, they can be double or single side.

It is up to you to chose if you want your Leaflets Printed on 1 side or both.
Single Side Single sided leaflets are a good option if on a budget and where the info has to be kept at a minimum, like street handouts, letterbox deliveries, promotions of particular events.Double Side If the amount of info is considerable and you want to go for a creative design then double sided leaflets are the one to consider and compose properly, then to find a good printer.

Folding - Using Imagination  Why don’t you make your investment and money go further, with some creative thinking anyone can fold large format leaflets to create multi-page ones. That will tell your clients that you are a serious business, creative and intelligent. Also it will give you the chance to divide your leaflet in chapters, subheadings and so on. Something that if done on a brochure, almanac, etc will cost considerably more. Imaginative ways to save money and add Pages & Content.

*A4 folded in half = 4 page A5 leaflet. Fold A4 twice vertically, it will produce a 6 page DL one (1/3 of A4). A mini brochure for the fraction of the cost.

Lately the demand for these methods is on the increase as many businesses are seeing returns from them. It is a simple fact, that to reach out to customers one must get as close as possible to the public at large and that is where handouts and promotions came in.

Hi we have been so busy and not posted in a while. We know its late in the year but hope so far it has been great and our leaflet distribution guide have been helpful to so many of you. I will be making some changes to leaflet distribution website soon so stay tune.

Many companies lately are focusing on promotions preferring to leave their materials directly on customer’s hands. Be it shopping centers or tube stations at every request LADS-3D did rise to the challenge, by  completing a good handout and reaching out to the community, commuters or shoppers.

Link Assistant the makers of SEO Spyglass seems to be hacked.

Update: looks like they are up again